Job Description
Regional Field Marketing Manager APAC
Location: Singapore (Hybrid)
Employer: Global B2B Connectivity & Cloud Provider
Role Overview
Reporting to the APAC Marketing Director you will own the end-to-end field-marketing strategy for five priority markets (Singapore HongKong Japan Mainland China Australia). Your remit spans integrated demand-generation campaigns regional events account-based marketing (ABM) initiatives and sales-enablement programs all measured against pipeline and revenue contribution.
Key Responsibilities
- Develop and execute multi-channel demand-generation plans that source and accelerate qualified pipeline for regional sales teams.
- Localise global campaigns content and messaging for cultural language and regulatory nuances across APAC.
- Plan and deliver virtual and in-person events (industry conferences executive briefings partner co-marketing) with clear ROI targets.
- Maintain accurate reporting in Salesforce and Marketo (or equivalent); present performance insights and competitive intelligence to senior leadership.
- Collaborate with product marketing digital teams and external agencies to ensure consistent brand positioning and timely campaign execution.
Candidate Profile
- 815 years field or regional marketing experience within technology telecommunications cloud or related B2B sectors.
- Proven ownership of demand-generation programs tied to revenue KPIs across multiple APAC markets.
- Hands-on proficiency with marketing-automation and CRM platforms; data-driven mindset.
- Strong stakeholder management skills within matrix cross-border organisations; comfortable partnering with sales leadership.
- Fluent English; additional Asian language skills (e.g. Mandarin Japanese) advantageous but not mandatory.
- Current work authorisation in Singapore (visa sponsorship is not available).
Compensation & Benefits
- Competitive package and bonus structure
- Regional ownership and high visibility within a multibillion-dollar technology business.
- Modern hybrid working model; business-critical travel only.
- Professional development budget and flexible MarTech environment.
- Highly visible global sponsorships and events
Required Experience:
Senior Manager