International Marketing Manager
International Marketing Manager
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Job Description
About TourRadar
TourRadar is a Series D venture-backed tech company redefining how people discover and book organized adventures - disrupting a $200 billion industry in the process. As the leading Organized Adventure Platform we empower operators to manage market and sell their multi-day tours directly to travelers (B2C) or through our global network of distribution partners (B2B2C).
Booking an organized tour has traditionally been a fragmented and time-consuming experience. Where will I stay What activities are included Are meals covered Can I trust the operator
TourRadar solves this by making the process seamless intuitive and centralized. Weve partnered with 2500 trusted operators to offer over 50000 adventures across 160 countries each with clear itineraries verified reviews and secure online booking. Since our founding in 2010 weve led the shift from offline to online launching the industrys first marketplace for multi-day 2021 we took it a step further with the introduction of our Organized Adventure Platform - connecting travelers operators travel agents and creators in one integrated tech ecosystem.
Were proudly global with a team representing over 30 nationalities and offices in Europe North America and Australia. At TourRadar were committed to building world-class products and experiences - and to the people behind them. As we continue to scale were on the lookout for talented individuals ready to help us shape the future of adventure travel.
Working at TourRadar isnt just a job. Its a true adventure one where you can change the way people experience the world through travel.
We are currently looking for an International Marketing Managerto join our team (full-time) purpose of this role is to drive performance and support our international growth strategy across key markets. Youll play a vital role inowning and executing regional marketing activity with a focus on our German market- spanning SEO CRM onsite promotions social and product marketing.
Reporting into the Head of Lifecycle and CRM youll take full ownership of the marketing calendar for your regions and see campaigns through from planning to execution - with the support of our Growth Analytics and wider Marketing teams. Youll be empowered to identify opportunities test ideas and localize activity to ensure were resonating with audiences in the most impactful way. This role is more than executing on a strategy - its about helping shape it and adapting to emerging growth trends. Your ideas insights and creativity will directly influence how we grow how we promote our products and how we adapt for international audiences. Youll also have access to state-of-the-art tools and the freedom to leverage any AI or automation platform that helps you move faster and smarter.
If youre someone who thrives when givenownership lovesturning ideas into results and ishungry to growin a high-impact international role - this is your opportunity to make a real difference.
What Your Adventure will look like:
- Monitor and optimize international domain performance to grow visibility and revenue.
- Own and drive the international SEO strategy identifying region-specific content opportunities and leading the development and optimization of high-performing landing pages.
- Conduct market research to uncover trends and guide SEO and broader marketing efforts.
- Manage localization and international marketing budgets tailoring campaigns for high-impact regional results.
- Own the marketing calendar for your regions leading email onsite and social activity with team support.
- Contribute to the broader international marketing strategy aligning local plans with global goals and ensuring consistency of messaging across channels and markets.
- Act as a key contributor to product marketing initiatives - support product launches with localized messaging and international rollout plans.
- Work cross-functionally with the Product team proactively bringing forward ideas and insights to influence product development based on international user needs.
- Develop localized marketing assets with the design team for email landing pages and social.
- Act as the go-to for international marketing execution aligning stakeholders across teams.
- Drive projects forward in collaboration with Growth Analytics and Marketing teams.
- Use AI tools like ChatGPT Plus to streamline research localization copywriting and productivity.
- Stay on top of regional trends cultural nuances and marketing best practices.
- Always seek ways to innovate improve and grow your impact.
What youll need to bring to Your Adventure:
- Fluent in English and German; other languages are a plus.
- 2 years experience in international or regional marketing working across cultures.
- Solid understanding of SEO principles content marketing and CRM strategies.
- Curious about how AI is shaping the future - alongside adaptability and an eagerness to learn and grow in a dynamic environment.
- Eager to own and lead campaigns from insight to execution.
- Data-driven analytical and action-oriented
- Comfortable with adapting to trends in the market SEO may be the key to growth today but tomorrow it could be something else!
- Comfortable working with localization budgets and adapting messaging to local markets.
- Experienced with tools like Google Analytics Search Console Iterable/Mailchimp Buffer/Hootsuite.
- Collaborative communicative and confident working cross-functionally.
- Proactive solution-focused and thrive in a global team.
If you dont check every single box we still encourage you to apply as we value diversity and different perspectives!
What Youll Discover on Your Journey with Us:
Awesome Office
Located in the heart of the 1st District our headquarters offer a collaborative and fun atmosphere. Expect an open-plan office plenty of energy a few friendly pups from our barketing department spirited foosball matches and deluxe coffee machines to keep the team buzzing.
Flexibility Your Way
Enjoy the best of both worlds with a hybrid work model: three days a week in the office for collaboration and two days of focused work from wherever suits you best. Plus take advantage of up to one month of remote work per year from any location.
Prioritizing Your Mental Health
We care about your well-being. Thats why weve partnered withOliva a leading mental health platform offering confidential access to coaching therapy and mental wellness resources: whenever you need them.
Growth & Development
Your career journey matters to us. Through our annualDevelopment and Reflection Talks (DaRT) we help you explore individual growth paths skill development and future our fast-growing environment cross-functional collaboration and learning are built into the everyday.
Sustainable & Supported Commuting
We fully cover your Wiener Linien annual pass or contribute toward your Klimaticket plus a 25 monthly home office allowance to support your remote setup.
Diverse & Inclusive by Nature
With over30 nationalitiesrepresented across our global offices TourRadar is a proudly international team. English is our primary working language but youll hear many more in the mix - whether youre in the office or dialing in from afar.
Team Connection & Culture
Team Events:From trivia nights and wine tastings to rock climbing and hiking our monthly team events (virtual and in-person) are designed to keep us connected curious and having fun.
TourRadar Culture: Help shape how we work through our internal communities focused on wellbeing growth and inclusivity. Your voice matters here.
Required Experience:
Manager
Employment Type
Full-Time
