Head of Lead Generation
Head of Lead Generation
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Financial Recovery Technologies (FRT) is a leading technology-based services firm that helps the investment community identify eligibility file claims and recover funds from securities class action settlements. Our clients include some of the worlds largest institutional investors and were proud to deliver results through our technology innovation unbiased expertise client experience.
Were looking for a Head of Lead Generation to join our growing marketing team. This is a hands-on leadership role for someone who thrives in both strategic planning and tactical execution. Youll be responsible for designing and delivering integrated marketing programs that generate demand accelerate pipeline and elevate brand visibility. Youll collaborate closely with Sales Product Content Strategy and Service to bring go-to-market campaigns to life. Additionally you will own and oversee:
- Demand Generation & Pipeline Execution
- Design and execute multi-channel campaigns across email digital social paid media webinars events ABM and partner marketing
- Build and optimize lead acquisition and nurture programs that drive high-quality pipeline.
- Own campaign performance end-to-endfrom concept to execution to reportingwith a focus on revenue impact.
- Develop automated workflows and nurture sequences to move prospects and clients through the funnel.
- Campaign Reporting & Analysis
- Track and report on campaign effectiveness pipeline contribution conversion metrics and ROI
- Run A/B tests analyze funnel friction points and implement data-driven optimizations.
- Leverage tools like Pardot Sales Cadencing tools ZoomInfo Google Analytics and Lead Forensics to refine audience targeting and segment strategies
- Own the campaign calendar and enforce a disciplined go-to-market rhythm
- Cross-Functional Alignment
- Act as the day-to-day marketing partner to Sales and Account Management teams ensuring alignment on outreach lead follow-up and messaging
- Deliver impactful sales enablement tools including campaign content email sequences targeted lists and vertical-specific messaging
- Partner with content product and SMEs to develop visually compelling high performing campaign assets
Our ideal candidate:
- 10 years of B2B marketing experience with 5 years owning integrated campaign strategy and execution
- Highly motivated self-starter with proven marketing and lead generation knowledge
- Deep understanding of the buyers journey and sales cyclesexperience with legal or operations personas in financial services is a plus
- Excellent Communicator both verbal and written
- Ability to build effective relationships with a wide range of people
- Experience with marketing automation CRM and analytics tools (e.g. Pardot Salesforce ZoomInfo Google Analytics)
- Highly motivated self-directed and comfortable working in a fast-paced hands-on environment
What does FRT offer:
- Fun and diverse colleagues
- Free drinks and snacks and free access to onsite gym
- Health dental vision
- 401k (with company match)
- Income protection plans (life AD&D short- and long-term disability) and access to a suite of voluntary benefit programs
- Close to public transit (walking distance to Wellington T on Orange Line)
- Free parking onsite
This position is based in our Medford MA headquarters. You must be comfortable commuting to the office 2/3 days per week.
Compensation: base salary is experience dependent and can range from $125000-$150000 a year (based in MA). FRT also offers a competitive annual bonus.
We are not working with agencies for this requisition.
FRT provides equal employment opportunities by recruiting hiring training and promoting applicants and employees without regard to race color religion creed national origin citizenship status sex age ancestry sexual orientation genetics pregnancy marital or partnership status gender identity/expression disability handicap status as a victim of domestic violence or other similar offenses consumer credit history unemployment military obligations veteran status or any other category protected by law.
FRT is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process please let us know the nature of your request and your contact information.
Required Experience:
Director
Employment Type
Full Time
