Marketing Coordinator
Marketing Coordinator
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USD 47000 - 50000
1 Vacancy
Job Description
Best Line Equipment is seeking a full-time Marketing Coordinator to work in our State College Corporate office. The Marketing Coordinator position provides support for all marketing efforts at all Best Line Equipment Powersports and Material Handling locations. Key responsibilities include developing new content leading social media efforts managing our merchandise ordering and distribution process and supporting creative initiatives within the Marketing Department. This position reports directly to the Marketing Manager.
Essential Functions:
- Leads the planning creation scheduling and monitoring of content across Best Line Equipment Powersports and Material Handling social media platforms ensuring consistent brand voice and engagement.
- Keeps promotional materials ready and available by coordinating requirements with all Best Line locations inventorying stock identifying suppliers negotiating rates and placing/verifying orders.
- Writes copy and provides creative insights for campaign development in conjunction with the Marketing Manager and agency partners keeping in mind and incorporating Best Lines history and values.
- Develops and writes customer profiles case studies and blog content to be distributed across Best Line Equipments internal and external communication channels including the employee intranet and website.
- Works to define the mission vision and story of the marketing department and Best Line Equipment as a whole.
- Contributes to Best Lines employee intranet by creating and updating quarterly marketing announcements and other relevant content.
- Updates job knowledge by participating in educational opportunities and reading trade publications.
- Supports organizational goals by accepting ownership for accomplishing new and different requests while exploring new opportunities to add value to the job and Best Line.
Skills:
- Must be a self-starter who demonstrates initiative and a proactive approach to problem-solving and project ownership.
- Strong interpersonal and communication skills with a professional demeanor and collaborative mindset.
- Strong communication and collaboration skills with the ability to work effectively across departments and with external vendors partners and agency teams.
- Proven ability to manage and grow social media accounts across platforms such as Facebook Instagram LinkedIn and YouTube including content creation scheduling engagement and analytics.
- Understanding of social media trends audience behavior and platform-specific best practices.
- Strong copywriting and storytelling skills with a creative and innovative flair.
- Excellent organizational skills and attention to detail with the ability to manage multiple priorities and deadlines.
- Proficiency in MS Office applications (Word Excel Outlook PowerPoint).
- Basic knowledge of Google Analytics SEO/SEM strategies and CMS tools.
- Willingness to stay current with marketing trends and digital tools through ongoing learning and professional development.
Qualifications:
- Bachelors degree in Marketing Business Administration Communications or a related field preferred; Associates degree with relevant experience may be considered.
- 1-2 years of experience in marketing communications or a related field.
- Proven experience managing social media accounts for a business or organization including content creation scheduling engagement and performance tracking.
- Strong copywriting skills with a creative and innovative flair.
- Excellent communication and project management skills.
- Ability to organize and manage multiple priorities with extreme attention to detail.
- Proficiency in MS Office applications (Word Excel Outlook PowerPoint).
- Familiarity with Google Analytics SEO/SEM strategies and CMS platforms.
- Familiarity with photography a plus.
Job Type: Full-time Exempt
Benefits Include:
- Medical dental vision and Rx effective day one!
- 401(k) with partial company match
- Short- & long-term disability
- Basic and supplemental life insurance
- Employee Assistance Program (EAP)
- Employee discount
- Paid vacation sick time and holidays
Why work at Best Line
Best Line Equipment is a leading provider of heavy equipment construction materials and related services for Pennsylvania and beyond. We proudly represent top brands like Bobcat JLG Develon and Stihl offering our customers the best solutions for their needs. Beyond our comprehensive product selection we are recognized for our exceptional customer service and commitment to employee satisfaction. Best Line is the only equipment company in Pennsylvania to be listed on the Best Places to Work in PA list - an honor we have received five times.
At Best Line Equipment we strive to incorporate leading-edge technology into our business while keeping the well-being of our employees and customers at the forefront of our operations. We believe that it takes great employees to build a great organization and we are passionate about helping our people grow professionally and embrace teamwork in everything they do. Our culture is based on our corporate values and centers on job satisfaction diversity and a shared responsibility to serve the customer. If you would enjoy the chance to make your mark with the premier equipment rental sales service and parts company consider a future with Best Line Equipment.
#HP
Required Experience:
IC
Employment Type
Full-Time
