Field Marketing Manager - Asia
Field Marketing Manager - Asia
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Job Description
At Anaplan we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.
What unites Anaplanners across teams and geographies is our collective commitment to our customers success and to our Winning Culture.
Our customers rank among the whos who in the Fortune 50. Coca-Cola LinkedIn Adobe LVMH and Bayer are just a few of the 2400 global companies who rely on our best-in-class platform.
Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas we behave like leaders regardless of title we are committed to achieving ambitious goals and we love celebrating our wins big and small.
Supported by operating principles of being strategy-led values-based and disciplined in execution youll be inspired connected developed and rewarded here. Everything that makes you unique is welcome; join us and lets build whats next - together!
Were seeking a driven hands-on marketer who thinks and acts like a business owner. Youll have the autonomy to shape strategies make bold decisions and deliver results that move the needle. From crafting go-to-market plans to running campaigns end-to-end youll take full ownership budgets timelines outcomes. If you thrive on independence accountability and turning ideas into measurable impact this is your role.
Were looking for a self-starter who treats the marketing function as if its their own business someone whos proactive resourceful and accountable for delivering results from strategy through to execution.
Key Responsibilities
Own the strategy: Develop and execute marketing plans that align with business goals and drive measurable growth.
Run it like a business: Manage budgets timelines and priorities with a P&L mindset ensuring ROI for every activity.
Lead from the front: Drive campaigns end-to-end from market research and positioning to creative execution and performance tracking.
Be resourceful: Identify opportunities solve problems and adapt quickly without waiting for instruction.
Cross-functional leadership: Partner with sales product and operations to ensure seamless go-to-market execution.
Data-driven decisions: Use analytics and insights to refine strategies and deliver better outcomes.
Your Impact
As a trusted leader and subject matter expert you will:
- Strategic Advisory:Generate plans for countries including: Singapore Malaysia Hong Kong Indonesia Thailand and Philippines.
- Trusted Advisor:Build trusted relationships with key partners customers and prospects through marketing campaigns.
- Thought Leadership:Establish Anaplan at industry events in thought leadership opportunities and through social media.
What Were Looking For:
Proven experience managing marketing programs with measurable success -10 years in Field Marketing roles
- Experience in high technology B2B enterprise software field marketing required; SaaS/on-demand software experience highly desired.
- Proven experience managing marketing programs with measurable success - 10 years in Field Marketing roles
- Experienced in Account Based Marketing techniques and demonstrable ability to work with global cross-functional commercial teams to develop ABM programmes for key accounts
- Proven ability to think big picture; and use both traditional and modern marketing tactics to design effective programs
- Splash CRM () and Marketing Automation (Marketo) experience strongly preferred.
- Strong Analytical skills to identify ROI of marketing programs
- Entrepreneurial spirit and ability to work independently with minimal oversight.
- Strong project management and stakeholder engagement skills.
- A hands-on approach willing to roll up sleeves and make things happen.
Our Commitment to Diversity Equity Inclusionand Belonging (DEIB)
We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce enhances trust with our partners and customers and drives business success. Build your career in a place where diversity equity inclusion and belonging arent just words on paper this is what drives our innovation its how we connect and it contributes to what makes us a market leader. We believe in a hiring and working environment where all people are respected and valued regardless of gender identity or expression sexual orientation religion ethnicity age neurodiversity disability status citizenship or any other aspect which makes people unique. We hire you for who you are and we want you to bring your authentic self to work every day!
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process perform essential job functions and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.
Fraud Recruitment Disclaimer
It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals mainly through telephone calls emails and correspondence claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.
Anaplan does not:
- Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
- Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible and then followed up via written communication.
All emails from Anaplan would come from an @ email address. Should you have any doubts about the authenticity of an email letter or telephone communication purportedly from for or on behalf of Anaplan please send an email to before taking any further action in relation to the correspondence.
Required Experience:
Manager
Employment Type
Full Time
