Communication & Digital Marketing Specialist
Communication & Digital Marketing Specialist
Posted on :
21-08-2025
Employer Active
1 Vacancy
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Job Description
Communication & Digital Marketing Specialist
Role Overview
TheCommunication & Digital Marketing Specialistwill be responsible for executing and optimizing communication strategies media relations digital marketing and brand messaging in Portugal. This role will ensure that Specialized maintains a strong and engaging presence across digital platforms media channels and marketing communications.
Key Responsibilities
Communication & Media Relations
- Serve as theprimary media contactfor Portugal handling press relations interviews and brand exposure.
- Develop and maintain strong relationships withjournalists influencers and media partners.
- Track and analyzeclipping reportsto measure brand performance in the media.
- Ensure consistency inbrand messaging and tone of voiceacross all channels.
- & Digital Content contact for the portuguese market
- Updateproduct pages blog posts and landing pagesto improve digital presence.
B2C & B2B Communication
- Develop and implementB2C communication strategies including email marketing campaigns product launches and customer engagement initiatives.
- Create and distributeB2B newslettersto engage and inform retail partners about product updates marketing activations and company news.
- Collaborate with sales teams to ensure effective communication with key stakeholders.
Social Media & Digital Marketing
- Manage and overseesocial mediachannels ensuring continuous engagement with the Portuguese cycling community.
- Plan and executesocial media campaigns working with influencers brand ambassadors and athletes to maximize reach.
- Coordinateads and design projectsto enhance brand visibility across digital platforms.
- Monitor and analyze social media performance providing insights and recommendations for improvement.
Required Skills & Experience
- 2 years of experiencein communication digital marketing media relations or social media management.
- Strong knowledge of the cycling industry and passion for the sport.
- Experience incontent management digital campaigns and PR strategies.
- Excellent writing and communication skills.
- Strong understanding ofsocial media trends and digital marketing analytics.
- Native inPortuguese and Fluency in English and Spanish(written and spoken) is required.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
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