Job Description
We are seeking an experienced and strategic Head of SEO to lead our search engine optimization efforts. The ideal candidate will be responsible for developing and implementing effective SEO strategies to increase organic search visibility drive traffic and improve search engine rankings across multiple platforms.
Responsibilities
- Develop implement and manage comprehensive SEO strategies aligned with business goals.
- Lead and mentor the SEO team to execute on-page and off-page optimization techniques.
- Conduct thorough keyword research and competitive analysis to identify growth opportunities.
- Collaborate with content marketing and web development teams to optimize website content and structure.
- Monitor and analyze SEO performance metrics and provide actionable insights and reports.
- Stay updated on the latest SEO trends algorithm updates and best practices.
- Manage SEO tools and platforms to track rankings traffic and other key performance indicators.
- Coordinate with external agencies and partners as needed to support SEO initiatives.
Qualifications
- Bachelor's degree in Marketing Business Communications or a related field.
- Proven experience (typically 5 years) in SEO with a track record of success in leadership roles.
- Strong understanding of search engine algorithms and ranking methods.
- Experience with SEO tools such as Google Analytics Google Search Console SEMrush Ahrefs Moz or similar.
- Knowledge of HTML CSS and website development principles.
- Excellent analytical organizational and communication skills.
- Ability to work collaboratively across departments and manage multiple projects simultaneously.
Skills
- SEO Strategy Development
- Keyword Research and Analysis
- On-page and Off-page Optimization
- Technical SEO
- SEO Tools Proficiency (Google Analytics SEMrush Ahrefs etc.)
- Data Analysis and Reporting
- Leadership and Team Management
- Content Marketing Collaboration
- Project Management
- Communication and Presentation Skills
Skills
SEO Strategy Development, Keyword Research and Analysis, On-page Optimization, Off-page Optimization, Technical SEO, Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Data Analysis, Leadership, Team Management, Content Marketing, Project Management, Communication Skills