Associate Vice President, Integrated Marketing
Associate Vice President, Integrated Marketing
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Job Description
Who we are:
Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Associate Vice President Integrated Marketing who will serve as Geotabs strategic leader for demand generation campaign excellence and content marketing. If you love technology and are keen to join an industry leader we would love to hear from you!
What youll do:
As a Associate Vice President Integrated Marketing your key area of responsibility will be leading a high-performing team responsible for developing and executing global and segment-level campaigns shaping and governing content marketing and enabling market segment and channel teams with campaign frameworks and assets. You will need to work closely with product Marketing Strategic Communications Digital Marketing Segment Marketing Channel Marketing and Sales Enablement. This collaboration ensures Geotabs story is clear compelling differentiated and impactful across all channels ideal customer profiles (ICPs) and customer journeys.
To be successful in this role you will have proven competence in campaign analytics content performance measurement and modern digital marketing tools (including AI/LLM-enabled approaches). In addition the successful candidate will be an inspirational people leader and excellent communicator with a passion for building elite engaged teams.
How youll make an impact:
Own the strategy planning and execution of all global/horizontal (cross-segment non-industry specific) and segment-specific (i.e. industry fleet size) marketing campaigns from initial ideation to measurable impact.
Develop demand generation strategies and campaigns that meet a buyer journey continuously being transformed by AI LLMs and technology.
Lead a team in developing thought leadership programs and high-visibility multi-channel campaigns (online and offline) that reinforce Geotabs market position drive demand and decisively support revenue growth.
Build and manage the corporate campaign calendar ensuring alignment with corporate and segment priorities and coordination with global and regional teams.
In close partnership with Business Development Digital Marketing and Segment Marketing develop and oversee scalable ABM strategies and programs that focus on key enterprise accounts high-value customer clusters and strategic targets across priority segments.
Design and launch integrated horizontal ABM campaignsincluding tiered content digital plays offline events and targeted outreachthat drive engagement expansion and displacement opportunities within named and strategic accounts.
Supply best-practice ABM frameworks playbooks and assets to enable segment regional and sales/account teams to execute coordinated account-based initiatives at scale.
In close partnership with Business Development Digital Marketing and Segment Marketing develop and oversee scalable ABM strategies and programs that focus on key enterprise accounts high-value customer clusters and strategic targets across priority segments.
Design and launch integrated horizontal ABM campaignsincluding tiered content digital plays offline events and targeted outreachthat drive engagement expansion and displacement opportunities within named and strategic accounts.
Supply best-practice ABM frameworks playbooks and assets to enable segment regional and sales/account teams to execute coordinated account-based initiatives at scale.
Synthesize competitor activities market trends and buyer research into actionable insights and demand generation strategies.
Integrate and uphold competitive differentiators and Geotabs unique selling propositions across all marketing campaigns channels and content.
Lead development of programs and content (e.g. competitive why Geotab guides success stories campaign tools) supporting marketing sales and partner enablement.
Partner with Product Marketing RevOps and analytics teams to refine competitive campaign tactics based on win/loss analysis and real-time market feedback.
Partner with Product Marketing and Digital Marketing to ensure an effective presence on software and technology review sites to support customer/buyer confidence and demand generation.
Serve as a key liaison with Product Marketing Segment/Industry Marketing Digital Creative Channel and Sales Enablement ensuring alignment messaging consistency and collaborative campaign execution.
Operate as the center of excellence for global/horizontal campaign best practices and content standards supporting region/segment marketers to maximize impact and maintain brand alignment.
Build and mentor a high-performing engaged team; create a culture of creativity innovation accountability and pipeline impact.
Streamline workflow and reporting to focus on value creation and employee engagement not unnecessary processes.
Identify and pilot innovative approaches leveraging AI analytics new content formats and marketing channels.
What youll bring to the role:
Bachelors in related field.
Equivalent combination of education and/or work experience in related field may be substituted.
10 years in B2B or SaaS marketing with 5 years leading high-performing teams responsible for cross-segment/global campaigns content strategy or demand generation.
Deep experience in creating and governing pillar/horizontal marketing programs at scale within a technology/SaaS environment.
Demonstrated ability to distill competitive intelligence drive market differentiation and shape content that accelerates pipeline and revenue.
Deep experience with budgeting performance analytics and ROI optimization for full-funnel marketing programs.
Adept at leading through influence and partnership in matrixed organizations (across Product Segment Marketing Sales and Operations).
Proven competence in campaign analytics content performance measurement and modern digital marketing tools (including AI/LLM-enabled approaches).
Inspirational people leader and excellent communicator with a passion for building elite engaged teams.
8-10 years experience withB2B and/or SaaS Marketing.
5-8 leadership experience.
3-5 years required supervisory experience.
If you got this far we hope youre feeling excited about this role! Even if you dont feel you meet every single requirement we still encourage you to apply.
Why job seekers choose Geotab:
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
How we work:
Required Experience:
Chief
Employment Type
Full Time
