Senior Manager, Marketing, Scotia iTRADE

Requisition ID: 233459

Join a purpose driven winning team committed to results in an inclusive and high-performing culture.

The Role

Supports Scotia iTRADE Marketing in Canada ensuring business strategies plans and initiatives are executed and delivered in compliance with governing regulations internal policies and procedures.

Is this role right for you In this role you will:

• Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships systems and knowledge.
• Works closely with Director Scotia Wealth Management Marketing and other marketing partners to develop strategic marketing plans campaigns and other initiatives in support of the Scotia iTRADE business line including full funnel online and offline strategies and tactics including (but not limited to) collateral development external facing websites content etc
• Develops and manages program budgets and creative briefs
• Accountable for deploying and measuring marketing and communication campaigns to achieve business line targets for products and/or partnerships.
• Leverages deep product and process expertise and results-based marketing levers to achieve business objectives and marketing goals including awareness and lead generation.
• Leads the development and execution of strategic business line marketing plans leveraging tactics to drive value and generate revenue. Primary marketing areas of ownership include (but not limited to): digital marketing content marketing communications advertising direct mail regional/branch marketing etc.
• Partners with other business line Marketing and Engagement Marketing teams to deliver integrated end-to-end marketing programs campaigns and experiences.
• Unites all stakeholders around a unified visual brand and champions creative excellence using results and marketing expertise to ensure our marketing is consistently differentiated from our competitors and driving results
• Drives collaboration with key partners including business lines digital marketing partner channels and legal and compliance teams to deliver initiatives on time and within budget.
• Understands how the Banks risk appetite and risk culture should be considered in day-to-day activities and decisions.
• Champions a high-performance environment and demonstrates a commitment to Scotiabanks values: accountability passion integrity and respect. Delivers results in accordance to Scotiabank behavioural competencies. Creates an inclusive team culture and an environment where team members hear share and appreciate diverse perspectives.
• Directs day-to-day activities in a manner consistent with the Banks risk culture and the relevant risk appetite statement and limits. Communicates and models the Banks risk culture and risk appetite statement throughout their teams.
• Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Scotiabanks Values its Code of Conduct and the Global Sales Principles while ensuring the adequacy adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational compliance AML/ATF/sanctions and conduct risk.
• Builds a high-performance environment and implements a people strategy that attracts retains develops and motivates their team by fostering an inclusive work environment. Uses a coaching mindset and behaviors; communicating vision/values/business strategy; and managing succession and development planning for the team.

Do you have the skills that will enable you to succeed in this role Wed love to work with you if you have:

• Bachelors Degree in Marketing Communications Public Relations or related field. MBA or Masters in Marketing/Business an asset
• Experience in marketing brand marketing digital marketing and/or account management
• Experience working in a matrix organization

Working Conditions

• Work in a standard office-based environment; non-standard hours are a common occurrence. Limited travel.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: for every future we help our customers their families and their communities achieve success through a broad range of advice products and services including personal and commercial banking wealth management and private banking corporate and investment banking and capital markets.

At Scotiabank we value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including but not limited to an accessible interview site alternate format documents ASL Interpreter or Assistive Technology) during the recruitment and selection process please let our Recruitment team know. If you require technical assistance please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however only those candidates who are selected for an interview will be contacted.