Marketing Specialist, Projects (14 Month Position)
Marketing Specialist, Projects (14 Month Position)
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Job Description
A Strategic and Collaborative Role Driving Growth and AMA Member Value
*** This posting is for one 14-month contract position ***
The Opportunity
At AMA we arent only about Roadside assistancewe help Albertans protect what matters most. As a Project Marketing Specialist youll transform insights into powerful campaigns that connect with our members lives drive business growth and build lasting trust. Youll play a vital role in ensuring that whether youre crafting digital campaigns optimizing user experiences or telling stories that resonate your work will make a real difference every day.
We are seeking an experienced marketer in a temporary full-time position or a vendor/contractor who can make an immediate impact and hit the ground running for this key project.
A Place to Belong
AMA is more than a workplace; its a family. Together we help protect the things that matter most to our more than one-million memberseverything from roadside safety to retail savings food security to childhood well-being. And with operations that span automotive registries travel insurance and more the opportunities to grow with us are almost limitless!
Building on a century of proud service in Alberta communities were passionate about making a meaningful difference in the places where we live and work. And that all begins with our people.
Who You Are
As a Project Marketing Specialist youll be a key player within the Special Project team acting as the main Marketing representative working alongside product experts business leaders and creative partners to develop integrated marketing strategies that fuel growth and member engagement. This role covers a diverse portfolio that spans across all our business units including Travel Corporate Social Responsibility Membership & more giving you a broad canvas to apply your creativity and strategic thinking.
Youll be responsible for developing marketing plans managing multi-channel campaigns managing strategic planning and coordinating website landing pages to deliver measurable results that support AMAs reputation as one of Canadas most trusted brands. But you wont do it aloneyoull collaborate with our team of experts who each specialize in a critical marketing function from copywriting and design to SEO and analytics. If youre passionate about data-driven marketing storytelling and collaboration this is your chance to shine.
How Youll Make an Impact
- Strategic Planning: Youll develop and execute campaign-specific marketing plans for an upcoming multi-business unit campaign aligning strategies with business goals and member needs. Youll bring a strategic mindset to translate those goals into effective data-informed marketing initiatives.
- Campaign Development: Youll create and manage integrated campaigns across digital social out-of-home and in-centre channels with a high focus on event marketing. With a blend of creativity and analytical thinking youll drive member engagement and optimize performance.
- Positioning: Youll craft compelling messages and creative briefs that clearly communicate the value trust and history of AMA. Your storytelling skills will help connect with diverse audiences and set us apart in a competitive market.
- Collaboration: Youll partner with product teams business stakeholders legal counsel creative services front-end designers ux designers and external agencies. Your strong interpersonal skills will help you build effective relationships and bring marketing strategies to life.
- Digital Optimization: Youll enhance and coordinate various content updates on AMAs website and landing pages ensuring an engaging and consistent user experience. Your attention to detail will keep everything on-brand and impactful.
- Analytics & Insights: Youll analyze campaign data to measure effectiveness and uncover insights. Your analytical approach will guide strategic decisions and fuel ongoing improvements.
- Market Intelligence: Youll stay on top of trends consumer behavior and the competitive landscape. With curiosity and an eye for innovation youll help keep AMAs marketing fresh relevant and forward-thinking.
What You Bring to the Table
- Bachelors degree in Marketing Communications Business or a related field.
- Minimum five (5) years of marketing experience working in both digital and traditional marketing building marketing strategies.
- Experience working in a cross-functional team environment
- Experience developing and executing multi-channel marketing campaigns.
- Strong writing and communication skills with the ability to simplify complex topics into engaging messages.
- Proven project management skills and the ability to thrive in a fast-paced environment.
- Experience with event marketing
Belonging Matters Here
AMA is committed to providing an inclusive respectful and accessible environment. If you require an accommodation at any time during our recruitment process please contact . Well work with you feel supported throughout your journey with us.
WORK MODEL:
Hybrid-We thank all applicants for their interest; however only those selected for an interview will be contacted.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
