Job Summary
Manage the implementation of marketing plans develop annual budgets evaluate market trends manage product communication/promotion activation and reporting to achieve business objectives
General Responsibilities
- Manage and support Brand equity top of the mind awareness through regional/global symposium.
- Ensuring that the teams activities build healthcare professionals top of the mind awareness for the product range through engagements in the clinics.
- Maintain or improve the Product Brands market share position.
- Ensure the field teams monthly Salesforce Effectiveness through coaching and planning.
- Guide and assist Approved Emails content creation with designated team lead for monthly usage.
- Ensure A&P forecast accuracy of spend vs budget.
- Manage RTF stock shelf life accuracy and disposable teats to minimize overall stock write-off
- Drive Point of market entry (POME) initiatives to maintain/improve brand awareness and new user acquisition.
- Lead and manage Brand presence in all medical conferences.
- Ensure that the team hits the intended target of unique and complete leads from non-covered products for CRM.
- Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources where applicable
- Manage promotion activation and allocate resources to ensure effective execution of advertising and promotion activities
- Manage product communication activities launches exhibitions media relations activities etc. to drive awareness of products/services
- Prepare marketing reports/updates/analysis for management presentation and decision-making
- Lead and plan the Return to forecast (RTF) inventory.
Leadership Responsibilities
- Manage and oversee teams delivery of team/function goals to drive execution against goals set
- Drive and manage learning and development of team in the area of Marketing and DKSH behavior to achieve team/function goals
Skills and Experience
- Demonstrate sound knowledge and understanding of the business and industry
- Demonstrate sound knowledge in the companys products/services and application of marketing principles/practices
- Demonstrate advanced research and analytical skills
- Demonstrate fluency in English (both written and spoken)
- Minimum five to eight years experience in a similar role
- Degree or professional qualification in Marketing/Economics/Business Administration or a related discipline
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Required Experience:
Manager