Support the Lead of Corporate Communications to establish PUMA as a Sports Brand in India
Build PR Strategies & execute external & internal communication practices
Successfully increase news media coverage
Responsible partly for Employer Branding
Key Objectives:
External Communication - Assist/ Drive PR initiatives/events to ensure positive brand imagery among external stakeholders & earn high media visibility
Proactively build & maintain relationships with key media
Identify & leverage key trends to pitch media stories around sports & lifestyle
Create media opportunities for brand ambassadors & PUMA athletes
Generate & manage media queries while collaborating with PR agencies to ensure high share of voice & earn effective media coverage for the brand
Manage sourcing requests of celebrities & seeding opportunities to create brand heat and enhance product visibility
Internal Communication Assist in formulating & executing internal communication for PUMAs initiatives in line with the corporate narrative and provide communications support to the Managing Director for employee initiatives
Employer Branding - Collaborate with HR & Global team to relay corporate messaging on the organizations social handle such as LinkedIn & newsletter to create positive imagery as an employer friendly brand
Draft content for CXOs Brand Ambassadors Leadership Quotes & press communication collaterals
Evaluate paid & earned media opportunities partnership associations with media retail/award forums to maximize reach on marketing campaigns product launches & creating thought leadership
Document PR coverage report with key and evolving data metrics
KPIs and qualitative measures:
Innovative Content
Earned Media Value
Total Media Reach
Cost Control
Organizational Relationships:
Internal: P&O and Marketing
External: Media - Print Television Online & Social Media PR Agencies and Retail Forums Summits & Industry Body Associations
YOUR TALENT
Qualifications and Functional Competencies:
2 years experience in external communications employee engagement & stakeholder management
Excellent communication skills with strong command over English Language both speaking & writing
Ability to manage multiple projects while delivering high impact results
Work in a fast-paced environment while meeting the requirements of various teams simultaneously
Comfortable & able in putting points across clearly with confidence
Experience working in Public Relations
SPEED & SPIRIT is what we look for in our candidates defined by some simple values that inspire us to BE DRIVEN in our performance BE VIBRANT in our sporting legacy BE TOGETHER in our team spirit and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
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