Healthcare Consumer Activation Manager
Healthcare Consumer Activation Manager
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Job Description
Job Description
Are you passionate about improving healthcare outcomes and enhancing consumer experiences
We are seeking a dynamic and results-driven Healthcare Consumer Activation Managerto join our innovative this role you will play a pivotal part in shaping our consumer engagement strategies promoting health awareness and ensuring that our consumersolutionsmeet the evolving needs of people patients and healthcare professionals alike.
As a key member of our organization you will collaborate withincross-functional teams to develop and implement effective marketing initiatives analyze market trends and leverage consumer insights to inform decision-making. If you are a strategic thinker with a strong background in consumer behavior and user experience design and a commitment to making a positive impact on peoples lives we invite you to apply and be part of our mission to transform and improve healthcare in Portugal.
Join us where your expertise will contribute to our vision of a healthier future for all.
Key Responsibilities
- Consumer Pathway Strategy Development: Lead the development and implementation of consumer pathway strategies in Portugal ensuring alignment with overall business objectives and local consumer needs.
- Market Research & Analysis: Conduct thorough market research to understand consumer needs preferences and behaviors within the Portuguese context. Analyze data to identify trends and insights that inform design and marketing strategies. Monitor pharma and FMCG industry trends to adjust marketing strategies as needed.
- Localization of Strategies: Adapt and localize global and regional strategies experiences and campaigns to effectively engage Portuguese consumers ensuring relevance and resonance with local audiences and cultural nuances.
- User centricity: Create and adapt user-centered designs that enhance the usability and accessibility of our digital products including websites services and solutions for patients and consumers tailored to the Portuguese healthcare landscape.
- Consumer activation: Design and implement initiatives aimed at improving consumer activation and adherence utilizing digital tools and resources to facilitate better health outcomes for Portuguese consumers and patients.
- Cross-Functional Collaboration: Work closely with marketing digital medical and regulatory teams to ensure that consumer insights are integrated into product offerings and marketing campaigns.
- Media Plans Orchestration: Orchestrate development of media plans for target-oriented channels (online and offline) together with campaign managers data analysts and media agency.
- Performance Metrics: Establish key performance indicators (KPIs) to measure the effectiveness of consumer pathways and experiences in Portugal. Regularly report on performance and recommend improvements based on data analysis.
- Stakeholder Communication: Communicate findings and recommendations to stakeholders at all levels ensuring that consumer perspectives are represented in decision-making processes.
- Compliance & Best Practices: Ensure all consumer-facing materials and experiences comply with Portuguese European and Global healthcare regulations and industry best practices maintaining the highest standards of ethical marketing.
Qualifications
- Education:
- Bachelors degree in marketing Business Management Healthcare Administration Life Sciences UX/UI Design or related field.
- A Masters degree is a plus.
- Experience:
- 5 years of experience in consumer activation/ marketing with a preferred focus on healthcare.
- Proven track record of developing and implementing successful consumer engagement strategies in the pharmaceutical or healthcare industry particularly in Portugal or similar European markets.
- Skills:
- Deep expertise in direct marketing especially in the Fast-Moving-Consumer-Good-Industry or pharma industry but with a focus on consumer marketing
- Proven track record of successful consumer activation activities/ campaigns and event planning.
- Strong understanding of UX/UI principles and methodologies.
- Understanding of customer behavior and the ability to develop customer personas to inform marketing strategy
- Strong project management skills and the ability to manage multiple projects simultaneously through agile working principles
- Proficiency in design tools (e.g. Sketch Adobe XD Figma) and analytics platforms (e.g. Google Analytics Tableau).
- Excellent communication and interpersonal skills with the ability to work collaboratively across teams.
- Analytical mindset with experience in data-driven decision-making.
- Ability to work autonomously with limited supervision
- Knowledge of Portuguese healthcare regulations and compliance standards (e.g. INFARMED/EMA/EFPIA guidelines).
- Portuguese & English proficiencies
About you
- Passion for improving healthcare consumer experiences.
- Innovative thinker with a proactive approach and can-do attitude.
- Ability to adapt to a fast-paced and evolving environment.
- Problem Solving Mindset keen to be working across boundaries.
Current Employees apply HERE
Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully
Merck & Co. Inc. Rahway NJ USA also known as Merck Sharp & Dohme LLC Rahway NJ USA does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place introductions are position specific. Please no phone calls or emails.
Employee Status:
RegularRelocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
HybridShift:
Valid Driving License:
Hazardous Material(s):
Required Skills:
Business Business Business Administration Business Management Client Counseling Consumer Behavior Customer Engagement Customer Experience Management Direct Marketing Emerging Technologies Google Analytics Health Administration Healthcare Management Healthcare Service Key Performance Indicators (KPI) Management Plans Management Process Market Analysis Marketing Management Marketing Strategies Market Research Media Planning Operational Acceptance Testing (OAT) Product Management Project Management 14 morePreferred Skills:
Job Posting End Date:
08/30/2025*A job posting is effective until 11:59:59PM on the day BEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Required Experience:
Manager
Employment Type
Full-Time
