drjobs Senior Digital Marketing Specialist

Senior Digital Marketing Specialist

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1 Vacancy
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Job Location drjobs

Bogotá - Colombia

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Job description

You will be working for a US-based technology company with the leading in Software Web and mobile app development for businesses in North America helping our independent retailers adopt and embrace this new key component of their digital marketing Sr. Digital Marketing Specialist will be responsible for managing and supporting paid digital strategies forkey companys retail customers.


We only want the best and if you are looking to work with a fast-growing and stable American company then this position is for you.


Role and Responsibilities

  • Plan manage and optimize paid search campaigns across various channels including but not limitedto: Google Ads Meta and Bing Ads.
  • Monitor key performance indicators regularly to maintain and enhance campaign effectiveness.
  • Audit existing campaigns and execute strategic improvements to boost efficiency.
  • Perform daily account management including budget adjustments bid strategy optimization andkeyword refinement.
  • Collaborate with the marketing and account team to ensure alignment between paid searchinitiatives and overall marketing objectives.
  • Incorporate negative keywords strategically to improve targeting accuracy and minimize unnecessaryspending.

Job requirements

  • Bachelors in Marketing or related digital marketing course
  • 4 years of experience working withGoogle Ads and Facebook Ads experience placing ads and working directlywith clients.
  • Ability to manage all aspects of client campaigns including but not limited to: strategycampaign creation ad copywriting keyword research budget pacing.
  • Must be able to communicate campaign results with members.
  • Certified in Google Search Display Video and Shopping Ads.
  • Proficient in Google Data Studio and/or other relevant reporting platforms
  • Experience in enterprise media software is a plus (e.g. DV360 CM360 TTD)
  • Excellent English communication skills both written and oral

PLEASE SUBMIT YOUR RESUMEIN ENGLISH

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Required Experience:

Senior IC

Employment Type

Full-Time

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