BT- Adobe Consultant- Senior - EY - GDS
BT- Adobe Consultant- Senior - EY - GDS
Posted on :
21-08-2025
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1 Vacancy
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Job Description
Adobe Target and Analytics Consultant
Responsibilities:
- Develop and implement Adobe Target Activities to improve website conversion rates engagement and customer lifetime value.
- Design and create Adobe Target experiences using a variety of targeting methods such as audience segmentation dynamic content and personalization.
- Launch and monitor Adobe Target Activities to track performance and optimize results.
- Troubleshoot Adobe Target issues and provide technical support to stakeholders.
- Partner strategically with product management and analytics teams to support distinct Target capabilities i.e. A/B testing MVT Recommendations XT (Experience Targeting) and Automated Personalization.
- Define Key Performance Indicators (KPIs) bestanalyticsapproach using AdobeAnalyticsProduct Suite
- Experience in implementing & configuring Web & Mobile SDKs Data streams and Adobe Data Collection/Adobe Launch.
- Stay up-to-date on the latest Adobe Target features and best practices.
- Refine data inputs to improve audience targeting accuracy and refinement.
- Work across business development and execution teams to maintain uniformity in audience strategy implementation.
- Assess audience performance and deliver insights for optimization and enhancements.
Knowledge and Skill:
- In-depth knowledge of Adobe Target platform including its capabilities features and integration with other Adobe Experience Cloud products.
- Excellent knowledge of Adobe Analytics and Adobe DTM/Launch
- Proficiency in JavaScript HTML CSS and other web technologies.
- Good understanding of Optimization / Testing Tools like Adobe Target.
- Experience with A/B Testing MVT Experience Targeting Automated Personalization and Recommendations.
- Good understanding/exposure to cross-product integration (i. e. Target - AAM Target - Analytics Target - AEP etc.).
- Hands-on experience with network diagnostics and network analytics tools.
- Proficient in Tag Management Solutions preferably Adobe Launch/Data Collection.
- Bachelors degree in computer science or related field.
- Knowledge of Web Analytics is a plus.
- A solid understanding of how web applications work including security session management and best development practices.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Ability to prioritize and manage multiple projects simultaneously meeting deadlines and delivering high-quality work.
Required Experience:
Senior IC
Employment Type
Full Time
Key Skills
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