Senior Email and CRM Campaigns Specialist

Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel inviting guests to savor the journey.

Were looking for an experienced Senior Specialist Email and CRM Campaigns to fill this critical role based in our Seattle office. Youll accelerate the execution of email and CRM campaigns to maximize cruise bookings/conversion on and increase retention marketing efforts through our CRM & CDP automation platforms applying hands-on development of lifecycle journeys and trigger email/push/SMS/web push etc. campaigns. Youll be responsible for developing executing and optimizing a range of marketing campaigns and strategic journey/trigger campaigns to drive bookings while providing a personalized guest experience. You are a seasoned marketing professional (especially with email) and a can do attitude who enjoys a fast-paced environment working collaboratively with cross-functional team members and departments across the organization including Marketing E-Commerce Creative Services and Revenue Management.

Heres a summary of what Holland America Line is looking for in its Senior Specialist Email and CRM Campaigns. Is this you

Responsibilities

• Design test automate and launch multi-channel marketing campaignsincluding email landing pages SMS and push notificationsleveraging CRM and CDP platforms to drive purchase conversions. Continuously identify and implement opportunities to introduce new email triggers or optimize existing ones for enhanced engagement and performance.

• Own the development and execution of the test-and-learn roadmap for email CRM campaigns including strategic scheduling performance analysis and actionable insights. Drive continuous optimization by identifying key opportunities for experimentation audience segmentation and message personalization to enhance engagement and conversion outcomes.

• Lead project coordination with integrated marketing and cross-functional teams to align campaign calendars ensuring timely execution maximizing audience reach and minimizing scheduling conflicts.

• Develop and maintain responsive e-mail templates troubleshoot issues and stay abreast of technology advances and internal segmentation rules.

• Test analyze and report on campaign performance on a recurring basis. Identify trends and opportunities for improved KPIs and conversion rates.

• Perform other duties as assigned.

Requirements

• Bachelors degree in Sales and Marketing and/or equivalent experience

• 4 to 6 years professional marketing experience

• 2 years of Iterable or other ESP experience

• Experience using Dreamweaver Photoshop and Excel

• Accurate thorough with strong attention to detail and the ability to effectively prioritize multiple projects in a fast-paced deadline-driven environment.

• Experience using a CRM/CDP platform Responsys/Salesforce Marketing Cloud a plus

• Strong Project Management skills

• Expert on e-mail marketing best practices technologies trends and GDPR CAN-SPAM laws

• Proven experience in A/B and multivariate test design execution and analysis

• Strong HTML knowledge

• Must be able to succeed in a fast-paced environment

• Proactive self-starter who is excited to learn about and implement new types of marketing programs

• Working with cross-functional teams and coordinating different projects

• Excellent interpersonal skills that build trust resulting in effective working relationships across the company.

• Must be legally authorized to work in the United America is unable to sponsor or take over sponsorship of employment visas at this time (e.g. H-1B status).

Please note that this is a hybrid position based in Seattle WA. Candidates must be comfortable coming into the office 3 days/week (Tuesday-Thursday).

What You Can Expect

• Cruise and Travel Privileges for You and Your Family

• Health Benefits

• 401(k)

• Employee Stock Purchase Plan

• Training & Professional Development

• Tuition & Professional Certification Reimbursement

• Rewards & Incentives

• Base Salary Range: $72200.00-$97500.00. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates qualifications and experience uniquely.

Our Culture Stronger Together

Our highest responsibility and top priority is compliance environmental protection and the health safety and well-being of our guests the people in the communities we touch and serve and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials Corporate Vision Statement and our Core Values at: America Line is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable laws regulations and ordinances.

Americans with Disabilities Act (ADA)

Holland America Line will provide reasonable accommodations with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process please contact

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