Lead Group App Strategy & Growth
Lead Group App Strategy & Growth
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
About the role
At MediaMarkt-Saturn our app is a key growth lever not just a channel but an experience. This role is central to making that vision real: by building strategy enabling teams integrating market insights and unlocking commercial impact at scale. While tech is critical its the strategic orchestration across people markets and customer value that will take us to the next level.
Were looking for a hands-on impact-driven Group App Strategy & Growth Lead to define and activate the next chapter of our app success across Europe. This role is at the heart of our ambition to become the #1 most downloaded consumer electronics app in Europe and grow the app sales share significantly.
While tech development is a key enabler for growth our success will ultimately depend on how we connect strategy content campaigns customer behavior and local execution not just features in a roadmap. Your mission is to bring all of that together into a unified high-impact app experience that drives this role you will work from Benelux HQ Rotterdam / hybrid within our Digital Commerce & Optimization department. You will be reporting to the VP Digital Commerce & Optimization.
In this new position youll shape and operationalize the group-wide app strategy create blueprints for campaigning and omnichannel customer journeys and collaborate closely with E-Commerce Product (Tech) Loyalty Marketing and Markets. Your focus: turn the app into an omnichannel sales-driving experience-rich and high-performing digital asset. Your key responsibilities are to:
- Define and continuously evolve the group app strategy within an omnichannel environment balancing long-term vision with short-term commercial goals.
- Build operational blueprints for key use cases such as campaigns push journey orchestration landing experiences onboarding and app exclusives.
- Position the app as a key omnichannel enabler improving the in-store experience through features like digital receipts loyalty card and product scanning while exploring future opportunities such as real-time store mode personalized promotions and mobile self-checkout to create seamless transitions between digital and physical touchpoints.
- Act as the central owner of cross-market app planning ensuring alignment between HQ and countries.
- Actively drive the apps contribution to digital sales aiming for a significant share of total online revenue via app.
- Partner with Digital Sales CRM Marketing and Trade teams to embed the app into campaign mechanics and commercial steering.
- Propose and help implement sales-driving features and activation plans (e.g. time-limited deals app-only bundles gamified rewards coupons/vouchers).
- Work closely with the Customer Loyalty team to align on shared use cases (rewards missions personalization).
- Collaborate with Product Owners and Tech teams to feed the roadmap with customer- and business-driven priorities without relying solely on tech to deliver app impact.
- Work hand-in-hand with country teams leveraging their market knowledge testing power and ideas to co-create and scale what works.
- Align with CX/UX to drive consistent and conversion-optimized journeys across digital and in-store.
- Translate customer data feedback and behavioral signals into actionable strategies and feature suggestions.
- Own or co-own the App Store Optimization (ASO) approach across countries working with Marketing and external partners to improve visibility conversion and ratings.
- Track and analyze KPIs such as downloads active usage retention app sales share and feature adoption.
Your Profile
To be successful in this job you need to have:
- 58 years experience in mobile product growth digital strategy or CRM ideally in retail or consumer-facing industries.
- Proven track record in driving app growth and engagement from feature definition to rollout and iteration.
- Strong operational ownership mindset you drive outcomes even without a dedicated team.
- Comfortable navigating between strategic planning and hands-on execution across departments and countries.
- Collaborative open mindset and experience working in matrix structures with central and local stakeholders.
- Data-savvy with an eye for identifying patterns friction points and sales opportunities.
- Experience with ASO mobile campaign logic and user journey design is a strong plus.
- Confident communicator with the ability to lead alignment across HQ and markets.
About Us
For usLets Go!is not just a slogan it is an attitude. We love technology and we want to excite. We have fun and want to inspire. We are number one in Benelux and Europe. We influence how people experience and use technology. We make the difference and are there for our customers through all channels. Together with our 50.000 employees across Europe we create the shopping experience of the future.
Our best solutions arise when diverse perspectives come together. Diversity is key to achieving our vision of becoming the Experience Champion in Consumer Electronics. We value diversity promote equal opportunities and foster inclusionjoin our team!
Employment Type
Full Time
