Marketing Director
Marketing Director
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Job Description
JLL empowers you to shape a brighter way.
Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services advisory and technology for our clients. We are committed to hiring the best most talented people and empowering them to thrive grow meaningful careers and to find a place where they belong. Whether youve got deep experience in commercial real estate skilled trades or technology or youre looking to apply your relevant experience to a new industry join our team as we help shape a brighter way forward.
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Position:Marketing Director Spain
Department:Corporate Marketing
Reporting to:Lead of EMEA Tier 2 Marketing
Location:Madrid
Overview
We are seeking a strategic marketing and communications leader to lead the Spains marketing team. Spains marketing team is an essential part of our Spain business as well as the Global Marketing platform. The leader will work with the global business line marketing teams as well as our global CoEs Brand Comms and Digital functions to oversee all go-to-market activities in the Spanish market.
The individual will play a pivotal role in developing local marketing campaigns as well as internal and external communications to tell one consistent narrative to our key audiences. Theyll bring client driven stories messaging communication themes and campaigns to the Spanish market and help leverage the global business line campaigns and communications by localizing them for clients. By fusing client and audience driven marketing programmes and communications with local proof points products and processes the role will supercharge our demand generation and client engagement.
The successful candidate will need to debate and influence our senior Spanish business leaders to ensure there is agreement and clear commercial priorities that will drive revenue and margin growth. The candidate has to be adept at building a robust commercial understanding and prioritization process while challenging business leaders to re-think their go-to-market approach. A strong understanding of the business lines product offerings and current trends is critical to make decisions about where marketing and communication can best move the needle for the business.
Key Responsibilities
- Ensure there is a holistic marketing plan that integrates the local requirements of business and client marketing with outputs from global business lines and objectives
- Create a strategy to manage local internal and external communications in line with the business lines messaging themes and local thought leadership requirements to increase brand confidence and engagement.
- Set manage and monitor the marketing budget to agreed levels with the business stakeholders as well as global marketing leadership
- Be the voice for brand in the market by leveraging the global brand tools and guidelines
- Ensure brand campaigns fit into the local marketing plan and are presented to and understood by the local management board and the business teams
- Partner with the communications team to ensure integrated planning and consistent messaging. This includes working with communication colleagues and Service Line Communication Champions to ensure rolling out communication plans
- Be responsible for hitting agreed KPIs
- Manage ad hoc internal communication projects as needed.
- Coordinate with global digital team based on the business needs the requirements for targeting
- Align social networks to suit the local needs fostering and spreading a digital culture
- Asses the participation in local and international real estate conferences and exhibitions
- Organization of ad hoc client events seminars workshops (no internal staff events)
- Partner with JLLs sales teams to strategies plan and execute high-performing programs that differentiate the business and support the growth of the business
- Advise and support the leadership team to help bring the best of JLL to the client: JLL research and events developing stories and materials to demonstrate the value being added preparing quarterly and annual business review decks to showcase achievements.
Personal Attributes
To be successful in this role the successful candidate will need;
- Bachelors Degree in Marketing Advertising Communications Business or another relevant field
- High proficiency in English and Spanish both written and verbal.
- Minimum 10 years of related work experience with emphasis on marketing and communications within the professional services realm; real estate industry experience a strong plus
- Excellent stakeholder management skills including the ability to work with and other country marketing leaders product marketing teams global functions and other marketing colleagues to drive success.
- Strong executive presence to successfully influence senior leaders across the JLL business to deliver the business line and regional marketing strategy
- Strategic thinking to drive alignment and consistency across different marketing plans and needs
- Commercial acumen and ability to prioritise spend based on a variety of factors including opportunity audience dynamics promotional mechanics and the return on marketing investment
- Outstanding leadership skills; a leader with a clear vision and the ability to motivate and inspire cross-functional teams to deliver success
- To be comfortable with change and has the necessary skillset to drive change management in the business
- Good working knowledge of MS Word PowerPoint Excel required
- Strong digital skills with ability to master new technologies
- Impeccable attention to detail
- High level of resourcefulness
- Ability to thrive in a fast-paced work environment with demanding work loads
- Positive can do attitude
Location:
On-site Madrid ESPIf this job description resonates with you we encourage you to apply even if you dont meet all of the requirements. Were interested in getting to know you and what you bring to the table!
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For additional details please see our career site pages for each country.
For candidates in the United States please see a full copy of our Equal Employment Opportunity policy here.
Jones Lang LaSalle (JLL) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process including the online application and/or overall selection process you may email us at . This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.
Required Experience:
Director
Employment Type
Full-Time
