Assistant Manager, Customer Analytics SEA
Assistant Manager, Customer Analytics SEA
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Job Description
YOUR MISSION
This role is for a results-driven professional to lead and execute strategies that drive incremental revenue through CRM and loyalty programs.
This role is responsible for driving data-driven strategies to enhance customer engagement retention and business growth. This role involves managing customer analytics CRM platforms segmentation and lifecycle marketing initiatives. The role involves collaborates with cross-functional teams including retail marketing and IT to optimize customer interactions and improve overall customer lifetime value. By leveraging data insights automation and personalization the role ensures a seamless and impactful customer experience across all touchpoints.
Task 1: Analyze customer behavior purchase trends and engagement patterns to develop data-driven segmentation strategies. Utilize analytics tools to generate insights that optimize marketing campaigns and customer journeys. Present key findings to stakeholders providing actionable recommendations to improve customer lifetime value and retention.
Task 2: Develop and implement CRM strategies that enhance customer lifecycle stages from acquisition to retention. Optimize automation workflows and personalized communication to increase engagement and reduce churn. Ensure CRM systems are efficiently integrated with marketing sales and customer service platforms for seamless data flow.
Task 3: Monitor the effectiveness of email SMS and loyalty campaigns by analyzing key performance metrics such as open rates conversion rates and ROI. Conduct A/B testing and refine messaging targeting and timing for improved results. Collaborate with marketing teams to continuously optimize customer engagement efforts based on data insights.
Task 4: Design and manage customer loyalty programs that drive repeat purchases engagement and brand advocacy. Analyze loyalty data to identify high-value customers refine reward structures and enhance program effectiveness. Collaborate with marketing teams to develop targeted retention campaigns that increase customer lifetime value and strengthen brand loyalty.
Task 5: Leverage customer data and CRM insights to personalize online and in-store experiences optimizing sales and conversions. Develop data-driven strategies to improve customer journeys reduce friction points and enhance omnichannel engagement. Work with e-commerce and retail teams to implement targeted promotions product recommendations and customer retention initiatives that boost overall revenue growth.
YOUR TALENT
Education:Bachelors Degree in Finance/Accounting/Statistics/Math/Data Science/Engineering/MBA.
Professional:Minimum 5-6 years of experience in Data/Commercial Analytics/ Revenue/Pricing. Previous experience working for E-Commerce Fashion Retailer / FMCG is desirable.
IT Skills:Advanced Proficiency MS-office (Excel & Power Point)
Excellent data storytelling skills using visualization tools like Tableau or Power BI
SQL and other programming skills (RPython) a plus.
Language Skills:Fluent in English (written & spoken)
SPEED & SPIRIT is what we look for in our candidates defined by some simple values that inspire us to BE DRIVEN in our performance BE VIBRANT in our sporting legacy BE TOGETHER in our team spirit and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
Required Experience:
Manager
Employment Type
Full-Time
