Marketing Automation Manager

About

is a consumer tech company with a heart. Were on a mission to solve a human challenge we all face: finding great care for the ones we love. Were moms and dads and pet parents. We have parents and grandparents so we understand that everyone at some point in their lives could use a helping hand. Our culture and our products reflect that.

Here entrepreneurs self-starters team players and big thinkers unite behind a common cause. Here were applying data analytics AI and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy if you flourish with collaboration and building new things and if youre all about using your talent for good is the place for you.

About the Role:

In this role as the Care for Business Marketing teams subject matter expert on all things CRM execution youll play a critical part in our mission to help working families get the care they need by understanding and using their benefits. Youll own key touchpoints and campaigns that drive awareness enrollment and engagementenabling our business to achieve KPIs and drive revenue. Youll develop a deep knowledge of member data and harness it to execute best-in-class touchpoints through the right message in the optimal channels at the right time.

What Your Days Will Be Like:

• Coding and production of all member touchpoints: Partner with Creative Product and Marketing team counterparts to bring to life new designs that will reach our members through latest CRM best practices.
• End-to-end lifecycle journey management: Execute and refine lifecycle marketing journeys and one-off campaigns across all channels (email push SMS in-app site) to drive engagement.
• Continual optimization: Youll lean into the data making iterative tweaks to ensure our journeys and ongoing touchpoints reach the right members at the right time in the right channel.
• Best practice ownership:Understanding technical best practices across CRM push and in-app/on-site messaging communicating standards to others on the team and across the : Youll have authority to bring new ideas and recommendations to our key stakeholders on ways to make our programs better and more effective.
• Testing and experimentation: Youll own and optimize lifecycle behavioral journeys as well as a regular cadence of ad-hoc touchpoints through iterative experimentation communicating wins and learnings for our KPIs.

What Youll Need to Succeed:

• 3-7 years of lifecycle CRM or marketing automation experience and end-to-end campaign management - from conception to execution and everything in between.
• Knowledge of email deployment and coding best practices. HTML email development experience preferred.
• Knowledge of API integration with CRM platforms and web properties.
• Rigorous attention to detail.
• You thrive in an agile test-and-learn environment youre curious and inquisitive by nature and can advocate forand adoptnew marketing solutions as needed.
• Ability to work quickly and independently while under deadline pressure and follow through on assignments.
• Experience working within Iterable Hubspot Salesforce Marketing Cloud or similar marketing automation software such as Braze.
• BA/BS required.

Company Overview

Available in more than 21 countries is the worlds leading platform for finding and managing high-quality family care. is designed to meet the evolving needs of todays families and caregivers offering everything from household tax and payroll services and customized corporate benefits packages covering the care needs of working families to innovating new ways for caregivers to be paid and obtain professional benefits. Since 2007 families have relied on industry-leading productsfrom child and elder care to pet care and home care. is an IAC company (NASDAQ: IAC).

Salary Range: $90000 - $110000

The base salary range above represents the anticipated low and high end of the salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location experience and performance. The range listed is just one component of IACs total compensation package for employees. Other rewards may include annual bonuses and short- and long-term addition IAC provides a variety of benefits to employees including health insurance coverage life and disability insurance a generous 401K employer matching program paid holidays and paid time off (PTO).

#LI-Hybrid

Required Experience:

Manager