Marketing Manager II, Lifecycle & CRM
Marketing Manager II, Lifecycle & CRM
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
About
is a consumer tech company with heart. Were on a mission to solve a human challenge we all face: finding great care for the ones we love. Were moms and dads and pet parents. We have parents and grandparents so we understand that everyone at some point in their lives could use a helping hand. Our culture and our products reflect that.
Here entrepreneurs self-starters team players and big thinkers unite behind a common cause. Here were applying data analytics AI and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy if you thrive on collaboration and building new things and if youre all about using your talent for good is the place for you.
Work Environment: Hybrid -We are in the office Monday Wednesday & Thursday
Our office location : Dallas TX - 2801 North Central Expressway 11th Floor 27524
Position Overview:
In this role you will own the lifecycle communications for our jobs product to help families find and hire caregivers. Youll own key touchpoints and campaigns that showcase how the product can meet the needs of our customers to drive upgrades and retention. Collaborating with our product data creative and brand marketing team youll advocate for ensuring we have the right data to powerand measurepersonalized messages in the optimal channels at the right time and be able to tell the big picture story of your works impact to senior leadership and the larger business. To be successful you will need a unique combination of strong creativity and analytical skills to take Cares communications to the next level.
What Youll Do:
- Own the lifecycle strategy for families with a care need taking them through the job phase of consideration evaluation and hiring.
- Identify customer pain points ideate solutions to improve user experience and generate ongoing user-driven insights to inform campaign strategy and optimization
- Design iterative experimentation plans to optimize and improve campaign effectiveness continuously
- Analyze trends develop actionable insights and socialize relevant learnings across the organization
- Collaborate closely with key stakeholders across Growth Product Engineering Data Science Analytics and Marketing
- Maintain and curate recurring reporting and dashboards that help the business understand performance to goal.
Who You Are:
- 4 years of lifecycle CRM or retention marketing experience and end-to-end campaign management - from conception to execution and everything in between.
- A dynamic and critical thinker who understands the broader macro view of business objectives but skilled at running detailed projects to completion.
- Strong analytical and quantitative skills with a demonstrated ability to interpret and leverage data to drive decision-making.
- You can lead with influence by proactively communicating your ideas and a plan for how to bring them to life.
- You thrive in an agile test-and-learn environment youre curious by nature and can advocate forand adopt new marketing solutions as needed.
- Strong project management background; experience collaborating across multiple departments to complete projects.
- Ability to work quickly and independently while under deadline pressure and follow through on assignments.
- Experience working within marketing automation software (bonus if you have Iterable experience).
- BA/BS required.
For a list of our Perks Benefits click here!
Company Overview:
Available in 21 countries is one of the largest providers of online services for finding family care and care jobs spanning in-home and in-center care solutions. Since 2007 families have relied on for an array of care for children seniors pets and the home. Designed to meet the evolving needs of todays families and caregivers the Company also offers customized corporate benefits packages to support working families household tax and payroll services and innovations for caregivers to find and book jobs. is an IAC company (NASDAQ: IAC).
Salary Range: $88000-$1100000
The base salary range above represents the anticipated low and high end of the national salary range for this position.Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location experience and performance. The range listed is just one component of total compensation package for employees. Other rewards may include annual bonuses and short- and long-term addition provides a variety of benefits to employees including health insurance coverage life and disability insurance a generous 401K employer matching program paid holidays and paid time off (PTO).
#LI-Hybrid
Required Experience:
Manager
Employment Type
Full Time
