Email Marketing Expert (Apps Focused)
Email Marketing Expert (Apps Focused)
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Job Description
We are a product-focused company developing a variety of consumer apps used across the world. We create web and mobile apps that help users improve their lives - whether through productivity education wellness or habit tracking.
To grow these apps we rely on paid acquisition AI-driven marketing custom funnels and equally prioritize retention strategies to maximize retention rate. If youre looking for a place where you can take ownership innovate and make a direct impact on user retention this is it.
Tasks
You will be responsible for managing and optimizing our retention-focused email marketing efforts using this part-time role your primary goal will be to improve retention rate and increase customer lifetime value for our app users through effective email campaigns and automated flows. Your role includes creating and refining email sequences (e.g. welcome series re-engagement campaigns) segmenting our user base for targeted messaging and continually improving performance through data-driven insights. This position requires a proactive approach and an ownership mentality - youll have the autonomy to lead email retention initiatives from planning to execution and ensure they deliver measurable results.
Requirements
- Manage retention email campaigns
- Develop & optimize automation flows
- Segment and personalize outreach
- Analyze performance & iterate (open rates CTR conversions etc.)
- Ensure compliance with CAN-SPAM GDPR CASL and other email marketing regulations.
- Collaborate with the marketing and product teams to align email strategies with business goals and customer needs.
- Work with the creative team to develop compelling email content and designs that align with brand guidelines.
Benefits
- Manage retention email campaigns
- Develop & optimize automation flows
- Segment and personalize outreach
- Analyze performance & iterate (open rates CTR conversions etc.)
- Ensure compliance with CAN-SPAM GDPR CASL and other email marketing regulations.
- Collaborate with the marketing and product teams to align email strategies with business goals and customer needs.
- Work with the creative team to develop compelling email content and designs that align with brand guidelines.
If youre a data-driven email marketer with a passion for Mobile & Web apps growth lets talk!
Employment Type
Full Time
