The Creator and Influencer Lead will be responsible for building our influencer and content creator strategy developing selling and leading bold data-driven initiatives from concept through execution across title and brand projects that deliver strong creative and clear return on investment. You will work with internal and external partners to align on contracts briefings and creative processes to ensure consistent programming output building trust and respect cross-functionally to achieve this will build and conceptualize creator-led formats and programming to increase audience engagement with the Apple TV social channels ensuring brand consistency in marketing messaging and creative. You will share your deep expertise of the content creator landscape and working with influencers by providing training guidance and standard processes to the individual lines of business. Driving influence and impact with inter-team partners to support in shaping our title campaigns and drive our strategy will use a blend of internal and external social analytics and deep immersion in internet culture to take key business goals and build impactful engaging creative campaigns to help achieve them. You will use data to inform strategy and innovation developing and reporting against key KPIs and success metrics in order to drive the business goals.
10 years working in broad multi-platform marketing roles and delivering world-class strategies and campaigns with big impact with a minimum of at least 5 years direct experience in the creator and influencer space
Experience working within the Entertainment industry and/or highly consumer-centric brands with success in the social and content creator space
Deep expertise in creator management and briefing - including strategy identification briefing content creation feedback and relationship management
Experience using social analytics and data to set and report against creator-specific critical metrics
Experience working directly with talent
Skilled in pitching presenting and reading the room
Excellent communicator strategist and creative - can set context influence ideas and rally teams
Highly driven self-starter who is proactive has a good sense of prioritization and ability to move large amounts of work with precision
Has a deep and broad network of expertise and partners to bring to our efforts
Pioneering Spirit and highly collaborative - loves working with others and isnt afraid to lead or follow or to take smart risks and judgement calls to push high impact work forward
Cross-functionally excellent. Able to build strong relationships and work across a highly matrixed organization.
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