This role will lead end-to-end marketing efforts for the Apple Games app. You will collaborate closely with a variety of cross-functional teamsincluding channel leads creative product editorial and business teamsto define campaign objectives strategy messaging and KPIs ultimately delivering performant campaigns and initiatives. You will also partner regularly with international marketing teams around the world to execute tailored marketing activities and campaigns that resonate locally. Success in this role requires a builders mindset and as the dedicated marketing lead for our newest app you will build marketing plans learning agendas and processes from the ground the WW Marketing Manager for Apple Games strong communication and collaboration skills will be critical to your success including the ability to influence and drive consensus. You will regularly craft and deliver flawless presentations to senior audiences distilling complex information into clean and compelling narratives. This role also requires a blend of creativity and analytical prowess bringing ideas to help us break through the noise with attention-grabbing marketing while also understanding how to measure the success of those initiatives. This role sits at the intersection of strategy and execution playing a critical role in the Apple Games apps success.
9 years of experience in integrated consumer marketing including experience in the mobile gaming industry
Passion for gaming with affinity for mobile games
Proven ability to build comprehensive marketing plans and briefs encompassing market context competition target audience and performance metrics
Experience collaborating closely with international and/or regional marketing teams in other markets to deliver global campaigns
Analytical skills and a data-driven mindset; experience using data to optimize strategy performance and business impact
Exceptional interpersonal skills; thrives working on highly collaborative projects effective at building consensus fostering trust and handling decisions with ease while navigating ambiguity
Strong project management skills including experience overseeing multi-stakeholder execution of highly complex campaigns and initiatives
Excellent written and verbal communication skills along with storytelling skills including the ability to create and deliver compelling presentations to executive audiences
Ability to work with international teams in other time zones
An innovative thinking with knowledge of how to incubate creative marketing activations that break through and proven ability to execute those ideas
Experience directly leading campaigns in non-US markets preferred
Previous experience working within a large technology company preferred
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