Website Content Marketing Strategist
Website Content Marketing Strategist
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Job Description
About CharterUP. CharterUP is transforming the $30 billion group transportation industry with cutting-edge technology and innovative SaaS software delivering an industry-leading experience for both customers and operators. Trusted by most Fortune 500 companies our platform connects users to thousands of charter bus and minibus operators just 60 seconds customers can access real-time availability transparent pricing and detailed vehicle optionswhether organizing a corporate event a company shuttle or a wedding. By streamlining what was once a fragmented and stressful process CharterUP brings transparency accountability and efficiency to an industry overdue for innovation
With CharterUP group transportation is no longer a hassle but an elevated reliable experience. Join us as we lead the future of group travel.
Why Join Us
- Innovative Impact: Be part of the team thats revolutionizing group travel setting new standards in an industry overdue for change.
- Growth Opportunities: As a hyper growth company and one of the fastest-growing companies recognized by Inc. theres no better time to join our dynamic growth-stage organization.
- Driven Team: Collaborate with some of the most driven minds in tech all while working in a remote-first environment with a tech hub in Austin TX.
- Funding and Stability: Our $60 million Series A funding was just the startwere poised for even greater expansion and you can be part of this exciting journey. CharterUp has achieved this growth profitability and efficiently ensuring long-term stability.
About the Role
Title: Web Marketing Manager
Reports to: Chief Marketing Officer
Location: Austin Texas
CharterUP is seeking a highly skilled and self-motivated Web Marketing Manager to take full ownership of the development optimization and ongoing maintenance of our website. This is a pivotal role at the intersection of marketing and product responsible for elevating our web presence and aligning the sites functionality and content with strategic business goals.
As the strategic and tactical lead for CharterUPs web experience youll manage a roadmap focused on performance UX/UI improvements SEO alignment and content optimization. You will collaborate cross-functionally to transform marketing and product priorities into scalable website initiatives that drive measurable results.
What Youll Do
- Own end-to-end management of a CharterUP website including content structure UX enhancements feature development and overall performance optimization.
- Lead and execute web development projects using no-code/low-code tools or working with external partners to implement updates and new features.
- Align with SEO strategy to ensure that on-page content metadata internal linking and technical elements follow best practices for organic search visibility.
- Act as the product owner for the website managing a backlog of features improvements and optimizations that support growth and engagement.
- Monitor site analytics and performance leveraging data to prioritize updates test hypotheses and improve conversion paths.
- Execute A/B testing and conversion rate optimization (CRO) to refine user flows and increase lead generation effectiveness.
- Collaborate with marketing product design and content teams to deliver a cohesive digital experience that supports campaigns launches and business objectives.
- Ensure site compliance with accessibility standards privacy regulations and SEO and usability best practices.
- Stay current on digital trends tools and technologies to inform improvements and innovation across the web experience.
What Youll Bring
- 5 years of experience in web marketing website management or digital product marketing ideally in a fast-paced or growth-stage environment.
- Proven success managing and optimizing WordPress websites with a focus on performance UX and alignment with marketing goals.
- Strong experience in WordPress development including theme customization plugin management and site performance/security best practices.
- Skilled in integrating third-party tools (e.g. CRMs analytics marketing automation) to enhance functionality and marketing effectiveness.
- Solid understanding of SEO principles with experience implementing tactics that support broader search strategies.
- Fluency in analytics and reporting tools including Google Analytics Google Search Console and related platforms.
- Strong familiarity with product development processes especially in the context of continuous web improvement.
- Excellent project management prioritization and communication skills with a collaborative solutions-oriented approach.
Recruiting Process
- Step 1 - Video call: Talent Acquisition interview
- Step 2 - Video call: Hiring Manager interview
- Step 3 - Video call: Team interviews
- Step 4 - Offer & background check
- Welcome aboard!
Salary
$70000 - $80000 USD
Global Benefits & Perks at CharterUP
We believe great people can live anywhereand they deserve great benefits too. While offerings may vary slightly by location we prioritize hiring near our hubs in Austin Atlanta Miami and Denver as we grow our global team.
- Remote-First Flexibility: Work from anywhere we hire with built-in flexibility. U.S.-based employees may reside in any of our 19 approved states.
- Comprehensive Health & Wellness: Medical dental and vision insurance mental health support virtual care gym discounts and family-building the U.S. we cover 100% of premiums for employees. International benefits align with local standards.
- Time Off to Recharge: Paid time off so you can truly unplug. U.S.: 15 PTO days (increasing to 20 after 2 years) 8 paid holidays. International policies vary by country.
- Financial Peace of Mind: Company-paid life short-term and long-term disability insurance where available.
- Performance-Driven Culture: Join a fast-moving ambitious and collaborative team that wins together.
- Referral Rewards: Earn bonuses for bringing top talent to the team.
- Planning for the Future: Long-term financial planning support. U.S.: 401(k) plan. International: region-specific savings programs where applicable.
- Top-Tier Tech: Choose a Mac or PC plus monitor keyboard and mouse to hit the ground running.
CharterUP is an Equal Opportunity Employer. We are committed to creating an inclusive accessible and respectful workplace. We consider all qualified applicants without regard to race color religion sex sexual orientation gender identity or expression age national origin ancestry disability medical condition marital status veteran status or any other protected characteristic in accordance with applicable federal state and local laws in the United States and Canada. If you require accommodation during the recruitment process please let us know.
Hiring Locations: CharterUP U.S.-based candidates and employees must reside in one of the following states: Arizona California Colorado Florida Georgia Hawaii Mississippi Missouri North Carolina New Hampshire Nevada New York Oklahoma South Dakota Tennessee Texas Utah Washington and Wyoming.
We hire in the U.S. and Canada and are actively expanding our global footprint.
Employment Type
Full Time
