In this role you will be the definitive authority on the Apple Retail customer providing the insights that guide strategic decisions across the organization. You will:Guide the team responsible for our global customer listening program. This program captures feedback at scale across all retail touchpoints. You will ensure the integrity and strategic impact of our NPS program evolving it to remain the gold standard for measuring customer our custom research group to go beyond the what and uncover the why. You will guide them in deploying a full toolkit of methodologies to answer our most challenging business questions and explore future opportunities. This work advises everything from service model innovations to store design and new market the integration of artificial intelligence into our insights practice. This includes exploring AI for more nuanced analysis of unstructured feedback identifying predictive trends in customer sentiment and automating processes to deliver insights faster and more efficiently. You will define the roadmap for a next-generation insights as a key strategic partner to the senior leadership of Apple Retail and other cross-functional organizations. Your teams work will directly influence product launches employee training digital experiences and the long-term vision for our retail presence. Your leadership will ensure the customers voice is not just heard but is the driving force behind our continuous evolution.
15 years of experience in customer insights market research or a related field with at least 8 years in a people leadership role.
Experience leading and encouraging high-performing insights research or analytics teams in a fast-paced global environment.
Strong strategic and business acumen with the ability to connect customer insights directly to business outcomes and KPIs.
Exceptional ability to synthesize complex data and qualitative findings into simple powerful narratives that inspire action at both executive and field levels.
Deep expertise in customer experience measurement with a strong command of Net Promoter Score (NPS) methodologies and their strategic application to drive business improvement.
Extensive background in a wide range of quantitative and qualitative research methodologies (e.g. segmentation ethnography focus groups in-context observation discrete choice).
A strategic and forward-thinking mindset with a clear articulated vision for the future of customer insights and how to innovate a teams work and its deliverables.
Bachelors degree
Masters degree or PhD in a relevant field (e.g. Market Research Psychology Sociology Anthropology Business Statistics) is highly preferred.
A proven track record of leveraging emerging technologies (e.g. AI/ML NLP automation) to transform a research or insights function measurably scaling its capabilities speed and impact.
An innate and relentless curiosity about people technology and culture with a keen eye for emerging trends.
Outstanding cross-functional collaboration skills with a track record of building strong partnerships with leaders in Retail Marketing Operations and Product.
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