Integrated Media Specialist
Integrated Media Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
Were looking for a self-starting results-driven Integrated Media Specialist to supercharge our full-funnel marketing this role youll work closely with our digital marketing team and agencies to manage and optimize Assents paid and organic media channels - ranging from content syndication and third-parties to paid search social media and remarketing so we can drive awareness engagement and pipeline acceleration.
This is a hands-on role for someone who thrives in a dynamic environment is passionate about digital marketing performance and isnt afraid to experiment with new formats creatives channels and technologies. If youre someone who is eager to test and iterate quickly leverage AI tools to work smarter and push the boundaries of what integrated media can achieve we want to hear from you.
Youll work closely with cross-functional teams across Demand Generation Content Web and Product Marketing.
What Youll Do:
Execute and optimize cross-channel paid media campaigns across digital media platforms like Google/Bing Ads LinkedIn and other programmatic/display networks.
Manage content syndication and third-party media partners to support demand generation and account-based marketing initiatives.
Own our organic social media presence - primarily LinkedIn - with a focus on publishing engaging content growing followers and reinforcing campaign messaging.
Build and manage full-funnel conversion strategies including lookalike audiences retargeting and persona-based targeting to move buyers from awareness to decision buying stages.
Develop and test ad copy creative assets CTAs and landing pages to continuously improve click-through rates cost-per-lead and conversion rates.
Use AI-powered tools to scale digital media campaigns with copy generation A/B testing and audience personalizations.
Monitor campaign performance by using platforms like Google Analytics Salesforce and Tableau to ensure performance targets are met or exceeded.
Measure campaign ROI and contribute to ongoing improvements in lead quality and conversion rates.
Collaborate with integrated marketing (and agency) content web and marketing operations to align on paid and organic campaigns messaging targeting and performance tracking.
Stay current with digital marketing trends platform updates algorithm changes and suggest new channels and tactics proactively.
Qualifications :
We strongly value your talent energy and passion. It will also be valuable to Assent if you have the following qualifications:
2 - 4 years experience in managing B2B paid media ideally in SaaS or high-growth tech environments with strong analytical capabilities.
Experience planning executing and optimizing organic social content (especially on LinkedIn) with an understanding of what drives social engagement and reach.
Hands-on knowledge of ad platforms like Google Ads Bing Ads LinkedIn Ads and 6sense.
Strong understanding of the B2B buyer journey and how to tailor messaging by funnel stage.
Comfortable using AI and automation tools to streamline tasks generate copy or run experiments.
A test-and-learn mindset always exploring creative angles copy variations audience segmentations and formats to improve performance.
Strong organizational and collaboration skills with the ability to manage multiple campaigns simultaneously and work cross-functionally with agility.
Experience with reporting and analytics tools like Google Analytics Salesforce and Tableau to track impact and communicate campaign results.
Additional Information :
Life at Assent
Wellness: We believe that you and your familys well being is important. As a result we offer vacation time that increases with tenure comprehensive benefits packages (details vary by country) life leave days and more.
Financial Benefits: Its not all about the money well its a little about the money. We understand that financial health is important and we offer a competitive base salary a corporate bonus program retirement savings options and more.
Life at Assent: There is purpose beyond your work. We provide our team members with flexible work options volunteer days and opportunities to get involved in corporate giving initiatives.
Lifelong Learning: At Assent curiosity is not only valued but encouraged. You will receive professional development days that are available to you the day you start.
At Assent we are committed to growing and sustaining an environment where our team members feel included valued and heard. Our diversity and equal opportunity practices are guided and championed by our Diversity and Inclusion Working Group and our Employee Resource Groups (ERGs).
Our commitment to diversity equity and inclusion includes recruiting and retaining team members from diverse backgrounds and experiences and fostering a culture of belonging where all team members are included treated with dignity and respect promoted on their merits and placed in positions to contribute to business success.
If you require assistance or accommodation throughout any part of the interview and selection process please contact and we will be happy to help.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
Company Industry
Department / Functional Area
Marketing
Key Skills
- Quality Assurance
- Client Relation
- Target Audience
- Media Planning
- Trend Analysis
- Market Research
- Email Campaigns
- Social Channels
- Campaign Management
- Client Service
- Current Events
- News Stories
- Powerpoint
- Data Analysis
- Analytics
