Insights Manager
Insights Manager
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Job Description
Job Summary:
The Insights Manager plays a pivotal role in helping City Year achieve its high priority goals by helping to define and answer key questions that City Year must understand in order to succeed. This individual drives and executes the Marketing Teams Insights Agenda for City Year. This individual structures and manages qualitative and quantitative primary research; identifies and leverages relevant internal and external third-party data sources; and most importantly derives meaningful actionable insight from the research that fundamentally empowers teams across the organization to make smart fact-based decisions effectively communicate to external audiences and execute more effective programs. This role reports into the marketing department but works closely with a broad range of constituents across all departments and levels of the organization.
Responsibilities:
- Develop annual insights strategy and tactical plan to support organizational and marketing team overarching objectives for defined audiences.
- Partner with key marketing team members and cross departmental clients to understand and define strategic challenges and unknowns. Continually develop organizational hypotheses for further testing.
- Act as the resident expert on key consumer target groups including millenials parents donors. Work to create an insights based culture across the organization. Ensure internal audiences understand and truly embrace audience insights act on these insights.
- Lead on the implementation of the Net Promoter System for multiple external audiences and ensure adoption of the system within the City Year community. Recommend goals and actions to increase promotion and decrease number of detractors.
- Recommend innovative and cost effective methodologies to answer key questions. Act as the resident expert on consumer research best practices standards and emerging solutions.
- Develop surveys interview and focus group guides and other primary research vehicles. Recruit sample for qualitative and quantitative testing. Conduct focus groups interviews and ethnographies
- Pro-actively seek and use existing sources of internal and external data and information to define answers to key questions quickly and efficiently
- Identify and partner with research vendors to ensure flawless execution of primary research programs
- Conduct in-depth data analysis that surfaces new ideas and insights for the organization
- Translate insights into actionable programs that help City Year achieve its objectives more efficiently and effectively in particular around our key target audiences of potential recruits to the corps their influencers and investors (potential donors and supporters).
- Confidently present findings to internal and external audiences on a regular basis including senior leaders.
- Lead the development and ongoing execution of City Years brand tracker including defining data-driven key attributes for all target audiences.
Qualifications:
Education and Experience
- Bachelors degree required; MBA preferred
- Minimum 3 to 5 years of work experience required
- Previous experience conducting managing and/or analyzing primary and secondary market research required
Knowledge Skills and Abilities
- Relentlessly inquisitive curious and skilled at defining answers to difficult and sometimes ambiguous challenges; ability to translate data and research into actionable insights
- Highly skilled at manipulating and analyzing qualitative and quantitative data and developing original analyses that yield new insight
- Excellent written and oral communication skills required
- Ability to work well with others and be part of a team
- Ability to manage multiple projects concurrently and independently
- Microsoft Excel Word and PowerPoint experience required; Microsoft Access experience preferred
Compensation
- Compensation is commensurate with experience. Excellent benefits including health insurance vacation holidays parental leave 401K flexible spending account and more.
Required Experience:
Manager
Employment Type
Full Time
