Senior Personalisation Manager - Web & App (FTC 12 Months)
Senior Personalisation Manager - Web & App (FTC 12 Months)
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Job Description
We are Allwyn UK part of the Allwyn Entertainment Group a multi-national lottery operator with a market-leading presence across Europe which includes: Czech Republic Austria Greece Cyprus & Italy.
While the main contribution of The National Lottery to society is through the funds to good causes at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime largescale transformation journey by creating a National Lottery that delivers more money to good causes.
Well talk a bit more about us further down the page but for now lets talk about the role and who were looking for
A bit about the role
- Manage & support the implementation of the new onsite personalisation tool.
- Execute support & develop the inbound personalisation strategy across the National Lottery website and mobile app to maximise player engagement and optimise National Lottery games.
- Support the set up and analysis of segmented targeted and personalised player experiences across web & app.
- Leverage the use of existing as well as shape the development of new capability to offer an increasingly segmented targeted and personalised player experience.
- Shape the approach and direction for the most effective way to optimise the National Lottery games across different inbound touchpoints in a data driven way using data analysis.
- Develop the player experience for different segments using appropriate content and messaging to drive positive engagement and increased commercial value through test and learn activity.
- Lead a cross functional team to support the development and execution of the inbound personalisation strategy
What youll be doing
- Support & maintain the website and mobile app merchandising via trading and personalisation strategies to maximise the promotion of the National Lottery games and increase engagement across key player segments.
- Deliver campaign activity through content triggers business and arbitration rules based on recent and expected player behaviours using different player attributes.
- Work collaboratively with the Product Operations and Business Intelligence teams to identify opportunities to optimise as well as define new campaign activity across the website and Mobile App.
- Plan and develop briefs for new content messaging and test analysis in collaboration with the relevant teams ensuring effective support for key events campaign periods and new game launches.
- Work collaboratively with the CRM and Business Intelligence teams to influence the data development roadmap and reporting capability.
- Work collaboratively with the wider CRM and paid marketing teams to ensure consistent experiences across outbound and inbound touchpoints.
- Ensure effective execution of differentiated experience for at-risk players which align with Player Protection principles.
- Responsible for the continuous optimisation of engagement and revenue uplift through the development of test and learning programmes. Must have the ability to interpret information and analysis on player behaviours from multiple sources to create insight that informs plans briefs and recommendations.
- Responsible for briefing campaign development requirements to key stakeholders and all relevant teams.
- Ensure overall compliance with GDPR latest legislation and regulatory obligations relating to the use of player data.
What experience were looking for
- 6 years experience gained within a B2C ecommerce environment or agency background.
- Experience of defining and delivering personalisation strategies and campaigns to deliver business growth and customer engagement in an ecommerce environment.
- Strong knowledge of website / mobile app content optimisation tools and has experience working in a cross functional environment with technology design product and data teams.
- Has experience in content planning with a history of creating and delivering website and mobile app personalisation campaigns that form part of a multi-channel communication programme.
- Track record of using personalisation / content optimisation targeting technology to drive business sales growth and increased customer engagement.
- Experience in successfully managing projects within a cross functional environment.
- Experience using analytics platforms to optimise campaign performance.
- Exceptional communicator - ability to communicate both written and verbally to different stakeholders.
- Highly motivated detail-oriented self-starter.
- Highly organized - proven ability to proactively manage time effectively when handling multiple simultaneous projects.
- Highly analytical and data driven.
Key Measures of Success:
- Successful implementation and development of onsite personalisation. Continued strategy optimisation and scaling of onsite engagement.
About us:
Weve developed ground-breaking technologies built player protection frameworks and have a proven track record of making lotteries better.
- Innovation - We pride ourselves on it! Were constantly looking for new ways to excite our customers bringing new products to enjoy which is all underpinned by our responsible play values and making them accessible to all.
- Giving back Did you know that playing the lottery generates around 30m a week for charities and good causes in the UK Our aim is to have doubled this number by the end of the first 10 year licence
- Sustainability Our aim to be net zero by 2030 which would make us the first lottery provider globally to achieve this
- Inclusion and accessibility We are making all parts of The National Lottery inclusive whether you play a game in a store or online.
If you need any assistance or adjustments to this job description or in the application process please contact a member of the talent team at and well be happy to help.
An inclusive reward offering with wellbeing at the centre
At Allwyn weve put together a range of inclusive benefits and policies to support our colleagues at every stage of their lives and careers.
Heres a list of some of the fantastic benefits we offer
- Company bonus scheme
- Matched pension contributions up to 8.5%
- 26 days annual leave 2 Life Days (and bank holidays)
- Complimentary Private Medical
- Life Assurance
- Enhanced Maternity & Paternity leave
- 500 wellness allowance
- Access to nutritional advisor and personal trainers
- Discounted Health Assessments
- Complimentary Financial coaching
Our benefits and policies reflect our commitment to wellbeing and inclusivity and are enhanced with features that benefit our colleagues (and their families). By offering a variety of benefits that support our colleagues we continue to create a place of work where people feel rewarded and can succeed.
We want to create one of the UKs most inclusive organisations where people can bring the best of themselves to do their best work every day for the benefit of good causes.
Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination harassment or victimisation in the workplace. All employment decisions at Allwyn are based on the business needs the job requirements and the individual qualifications. Allwyn encourages applications from individuals regardless of age disability (visible or hidden) sex gender reassignment sexual orientation pregnancy and maternity race religion or belief and marriage and civil partnerships.
We are a Disability Confident Leader which means weve taken proactive steps to ensure our workplace is accessible and inclusive for disabled colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.
Required Experience:
Manager
Employment Type
Full Time
