MOO set out to shake up the world of print back in 2006. And weve come a long way since. Today were a 400 strong team (were thinking of getting matching jackets) who create print and digital products for companies of all sizes from Google and AirBnB to the guy who makes those amazing prints you found at a craft fair.
Our global HQ is in London UK while we also have premises in the US youll find us in Boston MA as well as East Providence RI and Denver CO.
Were making new and exciting things and we could really do with your help.
We are seeking a highly experienced and strategic Paid Search Manager to lead and aggressively scale our global paid search efforts with a strong focus on North America and Europe. The ideal candidate will possess deep expertise in e-commerce platforms and a proven track record of driving significant ROI through performance marketing. This role requires not only hands-on expertise but also the ability to effectively manage and mentor a small dedicated team fostering their development and ensuring strategic alignment.
*Please note that this is a maternity cover contract*
Responsibilities
Develop and execute comprehensive paid search strategies across Google Ads Microsoft Advertising and other relevant platforms to drive aggressive customer acquisition and revenue growth in key markets (North America UK Europe etc.).
Lead the strategy execution and optimisation of diverse campaign types including Shopping Performance Max (PMax) and YouTube focusing on maximising their potential for scale.
Manage substantial paid search budgets ensuring optimal allocation and performance to achieve ambitious ROI and efficiency targets.
Lead mentor and develop a small team of paid search specialists fostering a collaborative and high-performing environment.
Conduct in-depth keyword research audience segmentation and competitive analysis to identify new opportunities and optimise existing campaigns for maximum growth.
Oversee the end-to-end management of paid search campaigns including account structure ad copy creation bid management landing page optimisation.
Design implement and analyse rigorous A/B tests to continually improve campaign performance ad copy landing pages and overall strategy.
Leverage advanced analytics and deep understanding of attribution models to monitor campaign performance identify trends and provide actionable insights for optimisation and scaling.
Collaborate closely with cross-functional teams including Marketing Product Data Science and regional teams to ensure integrated strategies and seamless execution.
Stay ahead of industry trends platform updates and competitive landscape to continuously evolve our paid search strategies and identify new opportunities for scaling.
Provide regular reporting and performance insights to stakeholders clearly articulating results and strategic recommendations.
About You
5 years of hands-on experience in managing and scaling paid search campaigns for large-scale e-commerce platforms.
Demonstrable expertise in managing significant budgets and achieving aggressive performance marketing KPIs (ROAS CPA LTV).
Proven experience in international paid search specifically with a strong understanding of European markets and localisation nuances.
Deep expertise in optimising and scaling campaigns across Google Shopping Performance Max (PMax) and YouTube Ads.
Prior experience managing and developing a small team of direct reports.
Expert-level proficiency with Google Ads Google Analytics Google Tag Manager and other relevant paid search tools and platforms.
Strong understanding of various attribution models and their impact on campaign optimization.
Extensive experience with A/B testing methodologies and a data-driven approach to decision-making.
Excellent analytical skills with the ability to interpret complex data draw insights and make data-driven decisions.
Excellent communication and interpersonal skills capable of effectively collaborating with diverse teams and presenting to stakeholders.
Proactive self-motivated and able to thrive in a fast-paced dynamic e-commerce environment.
A passion for digital marketing and a curiosity for new technologies and strategies.
Nice To Have
Experience with other paid media channels (e.g. Paid Social Display).
Familiarity with marketing automation platforms.
Experience in print or design industries.
Whats it like to work at MOO
MOOs the kind of workplace where you can really be yourself. Dye your hair purple. Hit the sofa with your laptop. Whatever helps you feel comfortable and happy at work. We want to help you grow in your career and set you up for success while also recognising the importance of a healthy work/life balance.
Thats why we offer 23 days PTO plus Federal holidays a 401(k) match MOO stock option program paid parental leave and well cover 100% of your health dental and vision care premiums. Well also cover you with life insurance and long-term disability insurance and we offer a wellness program too.
Diversity Statement
We are working hard to create a representative inclusive and super-friendly team because we know that different experiences perspectives and backgrounds make for a better workplace. And that creates a better experience for our customers. MOO doesnt discriminate on the basis of race color religion or belief gender national origin age sexual orientation marital status disability veteran status or any other protected class
As a design and technology company we have a desire and a responsibility to build a business that represents the world around us. So we strive to create a values-driven purposeful and highly empowered organisation that we are all proud to work for. And we are committed to continuous investment in building an open and inclusive environment welcoming a diverse audience of candidates who see themselves working and thriving at MOO. Therefore wed like to invite you to complete this optional survey to help us evaluate our inclusion and diversity efforts. Completing this form is entirely voluntary and if you decide not to it wont in any way affect your job application. We keep the information separate from your application and it is kept secure and confidential it is only used to better our inclusion and diversity submitting this information you consent to MOOs processing of it for these purposes.
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