Director of Social Media

Department: University Communications
Appointment Type and Duration: Regular Ongoing
Salary: Commensurate with experience
Compensation Band: OS-OA08-Fiscal Year 2025-2026
FTE: 1.0

Application Review Begins

August 20 2025; position open until filled

Special Instructions to Applicants

To be considered for this position applicants must submit a complete application that includes:
A complete online application.
A current resume of your educational and professional work experience.

Department Summary

The division of University Communications (UC) positions the University of Oregon to succeed and thrive by elevating the University of Oregons local relevance national competitiveness and global recognition. The divisions team of approximately 60 full-time professionals utilizes a comprehensive suite of communications tools to implement cohesive integrated targeted and proactive branding marketing communications and media relations addition the division partners with departments across campus to advance the UOs standing among the top public research universities and to amplify the impact of our students and scholars in support of the universitys strategic priorities. We are committed to fostering equity inclusion and a sense of belonging in a safe and respectful environment that recognizes the value of all members of our community.

Position Summary

The Director of Social Media and Brand Strategy is the University of Oregons senior-most social media leader reporting to the Assistant Vice President for Marketing and Brand Strategy. This high-impact role leads the universitys social media strategy and execution oversees all institutional-level social accounts manages a team of professional and student staff and plays a key role in digital brand activation.

The Director will lead content planning and production monitor and engage across platforms and coordinate social media campaigns that align with UOs marketing strategy and priorities. They will serve as the voice of the university to millions of followerscreating timely compelling content advising university leadership on social strategy and serving as a central figure during crisis communications and reputational issues.

This position manages paid and organic social media programs oversees vendor relationships and digital tools (such as Falcon or podcast platforms) and ensures compliance with university policies and brand standards. The Director regularly collaborates with internal teams external partners and senior leadersincluding advising on content for the president deans and other university officials.

Additionally the Director mentors the Communications Academy team providing leadership development and job experience for student employees.

Success in this role requires excellent judgment adaptability strong leadership skills and a deep understanding of the social and digital media landscape. Work may occasionally include evenings weekends or holidays and may involve light travel.

Minimum Requirements

Bachelors degree in journalism communication English marketing writing public relations or a closely related discipline; OR ten years of professional experience working in the areas of communication social media marketing or public relations.
Five years of professional experience working as a marketing and communications professional that was responsible for high-stakes and complex marketing and strategic communications goals and projects.

Professional Competencies

Excellent writing skills interpersonal and communication skills.
Ability to work in a team environment cooperatively with individuals in a service-oriented environment.
Ability to solve complex problems quickly and maintaining creativity in a fast-paced environment including communication support for crisis or issues facing an organization.
Expert knowledge of Microsoft Office Suite Adobe Creative Cloud project management applications and web-based content management systems and ability to learn emerging media and technology.
Thorough understanding of accessibility requirements as they apply to social media platforms.
Project management and organizational skills.
Knowledge of Drupal.
Ability to work effectively with individuals from diverse backgrounds and cultures recognizing and respecting the many and varied identities of each person.
Skill in promoting and enhancing diversity equity and inclusion.

Preferred Qualifications

More than five years of social media and/or brand management experience.
Experience in developing or leading efforts to implement system-wide technologies
Experience coaching and mentoring staff to support their skill development and growth.
Experience leading large scale team trainings and implementing department policy or guidelines.
Experience working with executives and providing counsel for executive communications.
Experience with budget authority and/or budget management.
Advanced degree in marketing communication brand responsibility or related area.
Experience working in communications for higher education.
Experience managing social media channels particularly TikTok LinkedIn Instagram Facebook Twitter and tools such as Juicer and leveraging technology communication tools.

FLSA Exempt: Yes

All offers of employment are contingent upon successful completion of a background check.

The University of Oregon is proud to offer a robust benefits package to eligible employees including health insurance retirement plans and paid time off. For more information about benefits visit our website.

The University of Oregon is an equal opportunity institution committed to cultural diversity and compliance with the ADA. The University encourages all qualified individuals to apply and does not discriminate on the basis of any protected status including veteran and disability status. The University is committed to providing reasonable accommodations to applicants and employees with disabilities. To request an accommodation in connection with the application process please email us or call .

UO prohibits discrimination on the basis of race color religion national origin sex sexual orientation gender identity gender expression pregnancy (including pregnancy-related conditions) age physical or mental disability genetic information (including family medical history) ancestry familial status citizenship service in the uniformed services (as defined in federal and state law) veteran status expunged juvenile record and/or the use of leave protected by state or federal law in all programs activities and employment practices as required by Title IX other applicable laws and policies. Retaliation is prohibited by UO policy. Questions may be referred to the Office of Equal Opportunity and Access. Contact information related policies and complaint procedures are listed here.

In compliance with federal law the University of Oregon prepares an annual report on campus security and fire safety programs and services. The Annual Campus Security and Fire Safety Report is available online.