Audience Planner
Audience Planner
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Job Description
JOB DETAILS
JOB TITLE: Audience Planner - TV
JOB BAND: C
CONTRACT TYPE: 10 Fixed-term Contract Full-time
DEPARTMENT: BBC Audience Planning - Content Division
LOCATION: London Hybrid
PROPOSED SALARY RANGE: 31800 - 41800 depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights
Were happy to discuss flexible working. If youd like to please indicate your preference in the application though theres no obligation to do so now. Flexible working will be part of the discussion at offer stage.
BPS25
JOB PURPOSE
Join the BBC Audience Planning team to shape content strategy across TV and digital platforms. As an Audience Planner youll play a key role in embedding insight into creative decisions helping deliver impactful content that resonates with audiences.
WHY JOIN THE TEAM
Youll collaborate with creative decision makers to shape strategic challenges and opportunities. This is a dynamic role where youll bring creative flair and strategic rigour to BBCs content decisions supported by a focused and inclusive team.
YOUR KEY RESPONSIBILITIES AND IMPACT
- Report into the Head of Content Planning and contribute to shaping creative strategy across TV and iPlayer.
- Collaborate with researchers to shape projects and identify issues and opportunities.
- Influence product development and content commissioning and creation.
- Present insights and recommendations to stakeholders including commissioners.
- Undertake strategic projects such as mood/occasion analysis content mix recommendations and platform engagement insights.
YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA
- Strong planning craft skills with evidence of personal impact.
- Curious and pragmatic problem solver with strategic thinking abilities.
- Ability to translate complex research into compelling narratives.
- Proactive and resilient with a drive to initiate and complete work.
- Passionate about BBC content and its public purpose.
DESIRED BUT NOT REQUIRED
- Experience working in multi-skilled teams and co-authoring presentations.
- Background in content or media brands.
Employment Type
Full-Time
