Sr Director, Global Media Strategy & Activation - Ninja
Sr Director, Global Media Strategy & Activation - Ninja
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1 Vacancy
Job Description
About Us
SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.
As the Senior Director Global Media Strategy & Activation for Ninja you will lead the development and execution of full-funnel data-driven media strategies across global markets. This is a high-impact leadership role for a strategic results driven critical thinker who can balance long-term brand building with short-term performance goals.
You will oversee top-of-funnel paid media investment across regions while aligning with lower-funnel efforts led by DTC Retail and Amazon teams. Your leadership will drive innovation elevate brand visibility and deliver measurable business outcomes across North America Latin America Canada and EMEA.
Responsibilities
Global Media Strategy & Execution
- Lead the development and implementation of integrated media strategies for new product launches and core categories.
- Own the global media budget for Ninja ensuring optimal allocation and ROI across markets.
- Drive full-funnel planning across TV streaming digital social OOH and emerging platforms.
- Translate business and marketing goals into actionable media briefs and performance-driven campaigns.
Audience & Data-Driven Planning
- Leverage analytics audience insights and media mix modeling to inform targeting optimize spend and improve campaign effectiveness.
- Partner with analytics and digital teams to track KPIs triangulate performance and refine strategies in real time.
- Champion an audience-first approach to planning activation and measurement.
Cross-Functional & Agency Leadership
- Serve as the primary media lead across internal teams including Brand Creative Social PR Sales and CX.
- Build a global media leadership framework while connecting and integrating the local teams to ensure consistency and market nuance.
- Manage global and regional media agency relationships including contract negotiations performance reviews and quarterly business updates.
- Collaborate with in-house and external partners to ensure seamless execution of 360 campaigns.
Innovation & Future Readiness
- Stay ahead of media trends and emerging technologies to drive innovation and future-proof media investment.
- Pilot new platforms new first to market opportunities and ad tech solutions to expand reach and engagement
- Lead media transformation initiatives that enhance agility efficiency and impact.
- Uncover and unlock incremental business value through media partnerships
Team Leadership & Influence
- Lead and mentor a high-performing global media team fostering a culture of collaboration creativity and accountability.
- Act as a key member of the senior media leadership team providing expert media insights to guide strategic decisions.
- Present media performance and strategic recommendations to executive stakeholders with clarity and influence.
What Youll Bring
Qualifications
- 12 years of experience in global media strategy planning and investmentideally in product technology CPG or high-growth consumer categories.
- Experience in matrixed multinational organizations with a proven ability to drive operational transformation.
- Proven success leading full-funnel media campaigns across multiple regions.
- Deep knowledge of traditional digital and emerging media platforms.
- Strong analytical mindset with experience using tools like Google Analytics Meta Ads DSPs and MMM.
- Experience managing complex budgets agency relationships and cross-functional teams in a matrixed environment.
- Exceptional leadership communication and stakeholder management skills.
- A passion for innovation a bias for action and a track record of driving measurable business growth through media.
Experience:
- Global oversight at a Fortune 500 or high-growth brand
- Led social operations or transformation at scale e.g. implementing global content systems in-housing social media consolidating tools etc.
- Demonstrated success in driving measurable business impact through social operations.
This role is ON SITE in our Needham MA office 3x a week
Our Culture
At SharkNinja we dont just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane youll be right at home.
What We Offer
We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining whats possible. When you join youre not just part of a companyyoure part of an outrageously extraordinary community. Together we wont just launch productswell disrupt entire markets.
At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
Required Experience:
Exec
Employment Type
Full Time
