Growth Marketing Coordinator (CRM)
Growth Marketing Coordinator (CRM)
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Job Description
JOB DETAILS
JOB BAND: B
CONTRACT TYPE: Fixed Term Contract / Attachment (Full Time) until 30 December 2025
DEPARTMENT: Marketing
LOCATION: London Hybrid
PROPOSED SALARY RANGE: 26000 - 30000 per annum plus London Weighting (5319) depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
CS25
Were happy to discuss flexible working. If youd like to please indicate your preference in the application though theres no obligation to do so now. Flexible working will be part of the discussion at offer stage.
WHY JOIN THE TEAM
Want to be part of one of the biggest digital transformations the BBC has ever undertaken Youll join a collaborative forward-thinking team at the heart of the BBCs digital evolution. This is a fantastic opportunity to grow your CRM expertise and help shape the future of how the BBC connects with its audiences.
PURPOSE OF THE ROLE
The vision for the CRM team is to leverage iconic content and data to build deeper relationships with our UK audiences by delivering personalised campaigns through direct channels like email push notifications and in-app messaging.
As a Growth Marketing Coordinator (CRM) youll support the delivery of personalised data-driven campaigns that connect millions of people to the BBCs world-class content. Youll play a key role in shaping how we engage audiences across email and mobile using cutting-edge tools and creative storytelling.
YOUR KEY RESPONSIBILITIES AND IMPACT
- Manage the execution and deployment of email newsletters and mobile push campaigns across BBC products.
- Use Airship to build and deploy campaigns using advanced segmentation and targeting.
- Curate content from across the BBC and support the CRM Executive with campaign metrics and performance reporting.
- Test assets thoroughly troubleshoot issues and ensure timely delivery of campaigns.
- Optimise and maintain customer segmentation strategies to ensure end-to-end personalisation and relevant marketing communications
- Brief and collaborate with suppliers and creative agencies to deliver impactful audience-first campaigns.
- Develop knowledge of all functionalities within our ESP (i.e. Airship) to support with the delivery of the overall CRM Strategy
YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA:
- Strong attention to detail and excellent communication skills.
- Experience in copywriting and proofreading.
- Analytical mindset with the ability to evaluate ideas and performance data.
- Proven ability to manage campaigns in a complex fast-paced environment.
- Confident setting targets meeting deadlines and juggling multiple priorities.
- Knowledge of HTML / Adobe Dreamweaver
DESIRABLE
- A good knowledge of BBC content and/ or products
- Knowledge of Adobe Photoshop
Required Experience:
IC
Employment Type
Part-Time
