Event Marketing Specialist
Event Marketing Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Visa is seeking an experienced Event Marketing Specialist to join our Europe Events team to drive impactful programming that aligns with our business priorities.
This role requires a customer-centric focus and a strategic mindset in developing and executing B2B event programming that supports business priorities fosters brand engagement and generates business opportunities. The ideal candidate has a proven track record of collaborating with key internal stakeholders in producing events aligned to strategic objectives and desired outcomes.
Responsibilities may include:
Event Programming: Develop plan and execute event programming for proprietary (Visa-hosted) and industry (third-party) events ensuring alignment with sales marketing and communication priorities.
Cross-Functional & Regional Collaboration: Partner with internal stakeholders across functions (marketing sales product communications leadership) and regions to define event objectives messaging and target audiences.
Content Development: Alongside communications and subject matter experts curate compelling content and engagement formats that deliver value to attendees and drive engagement.
Lead Generation: Design B2B event experiences that maximize lead capture nurture and conversion opportunities for the sales team.
Performance Measurement: Establish KPIs and measure event performance providing post-event analysis and recommendations for continuous improvement.
Project Management: Drive workstreams to ensure projects stay on track adapting and consulting with leadership as required.
Vendor & Partner Management: Manage relationships with event organizers partners and vendors to ensure seamless event execution.
Brand Consistency: Ensure events reflect Visas brand playbook maintaining consistency across regions and event types.
Budget Management: Oversee workstream budgets negotiate contracts.
Market Trends: Stay informed on global event trends technologies and best practices applying innovative solutions to enhance event impact.
Successful Candidate Qualities
Must possess a passion for events and in-depth understanding of how events engagement bolsters brand and supports business objectives
Creative approach to development of event concepts think outside the box with a desire to constantly innovate and improve all event aspects
Excellent communication negotiation and relationship management skills particularly with senior executive level stakeholders
Demonstrated exceptional project management organization and planning skills applied in a fast paced multi-tasking environment
Self-directed personality that takes a proactive hands-on role in problem solving decision-making creating new procedures and innovating new ways to enhance existing processes
Strong customer orientation - look to deliver impactful and beneficial events for clients and attendees with a focus on quality
Must be able to facilitate domestic and international event programs as required. Job requires 10-15% overnight travel and from time-to-time overtime and weekend work
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications :
Basic Qualifications
o5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters MBA JD MD) or 0 years of work experience with a PhD
Preferred Qualifications
o8 years of experience in B2B event program development production operations budgeting and measurement
oProven track record of planning and executing creative engaging B2B events that drive business outcomes
oStrong tradeshow/exhibition management experience including partnering with product innovation and marketing teams in creating impactful experiences that drive audience engagement
oStrong stakeholder and executive management in global matrixed organisations
oExperience in managing lead generation and capture data and CRM management
oFamiliarity with event marketing and sales CRM systems such as MS Dynamics Salesforce Eloqua Marketo Cvent Swoogo
Additional Information :
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
