Assistant Product Manager - Insecticides
Assistant Product Manager - Insecticides
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Job Description
Job Summary:
Assistant Product Manager Insecticides at Syngenta Pakistan is responsible for leading the commercial strategy and marketing execution of key insecticide brands. This includes life cycle management go-to-market planning stakeholder engagement and in-depth market insights collection. The role involves close collaboration with cross-functional teams including Sales Regulatory Supply Chain Technical and Global Marketing.
Key Responsibilities:
1. Brand & Portfolio Management
- Own the end-to-end lifecycle of key insecticide brands.
- Develop and execute marketing strategies aligned with global direction and local needs.
- Create brand positioning communication campaigns and value propositions for target crops and pests.
- Analyze product performance grower behavior competitor movements and market dynamics to shape strategy.
2. New Product Introduction (NPI)
- Lead launch planning and execution of new insecticide products.
- Develop NPI campaigns including value communication demo planning and training tools.
- Coordinate cross-functional readiness regulatory approval supply planning training and launch events.
- Execute high-impact launch events and monitor market traction through KPIs.
3. Market Intelligence & Customer Insights
- Conduct extensive field visits across various territories to meet farmers retailers and sales teams.
- Capture ground-level insights on pest pressure farmer preferences product usage and unmet needs.
- Benchmark against competitive products and design campaigns to address market gaps.
4. Campaign & Communication Development
- Design and execute integrated campaigns including ATL (TV Radio) BTL (Events Activations) and Digital.
- Lead the development of creative concepts and media materials including TVCs videos and grower stories.
- Roll out engaging content through social media trade channels and farmer touchpoints.
5. Sales Enablement & Training
- Prepare product training decks sales kits and question-handling tools for field teams.
- Collaborate with the Sales team to drive product awareness field adoption and promotional efforts.
- Facilitate sales pitch competitions workshops and capability-building initiatives.
6. Stakeholder Engagement
- Liaise with global and regional marketing teams to localize best practices.
- Manage collaboration with external agencies production houses and digital marketing teams.
- Engage with regulatory supply chain and technical colleagues for cross-functional alignment.
Qualifications :
- Bachelors or Masters in Marketing Business or related fields
- 57 years of experience in Product Management Marketing or Agri-inputs Industry
- Strong knowledge of crop protection products insect/pests and grower behavior
- Excellent communication storytelling and campaign development skills
- Ability to manage multiple stakeholders and execute under tight deadlines
- Proficiency in MS Office presentation tools and basic data analytics
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
