Social Media Manager ( Meta Ads Specialist)
Social Media Manager ( Meta Ads Specialist)
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3years
USD 1100 - 1100
1 Vacancy
Job Description
This is a remote position.
Our client is seeking a highly skilled and results-driven Social Media Manager with proven expertise in Meta Ads (Facebook & Instagram) and experience in the retail sector. The ideal candidate is passionate about social media marketing data-driven in decision-making and adept at creating and managing campaigns that drive brand awareness engagement and sales. Experience with TikTok advertising is a strong plus.
This role covers the full social media strategy from planning and content creation to paid advertising and performance analysis ensuring campaigns align with brand goals and deliver measurable ROI.
Key Responsibilities
Strategy & Planning
Develop and execute comprehensive social media strategies for Facebook Instagram and TikTok (if applicable) to boost brand awareness engagement and sales.
Plan and manage seasonal retail campaigns promotions and product launches alongside the marketing team.
Paid Advertising (Meta Ads Focus)
Create manage and optimize paid ad campaigns on Meta platforms to drive conversions and in-store/online traffic.
Conduct A/B testing to improve targeting creatives and bidding strategies.
Monitor ad spend budgets and KPIs to maximize ROI.
Content Creation & Management
Oversee content calendars ensuring posts follow brand guidelines and promotional schedules.
Collaborate with designers photographers and copywriters to produce engaging social media content.
Analytics & Reporting
Track analyze and report campaign performance using Meta Business Suite Google Analytics and other tools.
Provide actionable insights to enhance campaign effectiveness and audience engagement.
Community Management
Respond promptly and professionally to comments messages and customer inquiries.
Monitor online sentiment and feedback to guide future campaigns.
Trend Monitoring & Innovation
Stay up to date with social media trends algorithm updates and competitor activities to maintain a fresh competitive digital presence.
Key Requirements
Experience:
Minimum 3 years of hands-on social media management in retail focusing on Meta Ads campaign management.
Technical Skills:
Proficient in Meta Business Suite Facebook Ads Manager and TikTok Ads Manager (if applicable).
Strong understanding of audience targeting pixel tracking and conversion optimization.
Ability to interpret data and convert insights into effective strategies.
Creative Skills:
Experience briefing and collaborating with designers and content creators.
Knowledge of engagement and sales drivers in retail social campaigns.
Soft Skills:
Excellent organization and time management.
Strong communication and interpersonal skills.
Proactive self-motivated and results-oriented mindset.
Education:
Bachelor s degree in Marketing Communications or related field preferred (or equivalent experience).
Independent Contractor Perks
Permanent work-from-home setup
HMO coverage in eligible locations
Immediate hiring
Experience: Minimum 3 years of hands-on social media management in retail, focusing on Meta Ads campaign management. Technical Skills: Proficient in Meta Business Suite, Facebook Ads Manager, and TikTok Ads Manager (if applicable). Strong understanding of audience targeting, pixel tracking, and conversion optimization. Ability to interpret data and convert insights into effective strategies. Creative Skills: Experience briefing and collaborating with designers and content creators. Knowledge of engagement and sales drivers in retail social campaigns. Soft Skills: Excellent organization and time management. Strong communication and interpersonal skills. Proactive, self-motivated, and results-oriented mindset. Education: Bachelor s degree in Marketing, Communications, or related field preferred (or equivalent experience).
Education
Bachelor s degree in Marketing, Communications, or related field preferred (or equivalent experience)
Employment Type
Full Time
