Digital Marketing Specialist
Digital Marketing Specialist
Posted on :
13-08-2025
Employer Active
1 Vacancy
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Jobs by Experience
2-3years
Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
13-08-2025
Job Description
You will own strategy and execution across multiple brands as a hands on Digital Marketing Specialist executing multi channel campaigns in a fast moving AI-driven agile team. You ll leverage AI enabled workflows to create high impact multimedia content grow engaged audiences and generate predictable lead flow.
Responsibilities & Outcomes
- Lead the overall strategic planning of digital marketing for multiple brands creating data driven content roadmaps and calendars.
- Produce and publish a steady cadence of short form videos and social posts (videos graphics carousels) across key platforms (IG LinkedIn FB TikTok).
- Publish SEO and LLM optimized blog articles; conduct keyword research to inform topics.
- Build and optimize paid advertising channels (e.g. Google Ads Meta LinkedIn etc) running A/B tests and reporting on ROI.
- Develop and optimize email marketing programs (newsletters and automated nurture sequences) to drive lead engagement and conversions.
- Champion brand presence: maintain consistent visuals and messaging optimize Google Business listings and engage with communities on social media.
- Monitor competitors market developments and regulatory changes to surface insights and refine strategy.
- Track performance metrics in GA4 (and other analytics dashboards) and deliver monthly reports with actionable recommendations.
- Operationalize AI tools to streamline workflows and document best practices.
- Manage projects assets and timelines; provide administrative support including transcription cleanup meeting coordination and event/tradeshow logistics.
Requirements
Who You Are
- Adaptable and coachable comfortable pivoting to new campaign angles and evolving business priorities while maintaining clear structure and communication.
- Enthusiastic about AI eager to experiment with emerging tools stay ahead of trends and integrate AI-driven solutions into marketing workflows.
- Entrepreneurial big picture thinker with a futurist mindset creative proactive and solution oriented.
- Strong business acumen and solid marketing fundamentals; aligns content with broader business objectives.
- Self directed highly organized and accountable; thrives with minimal oversight.
- Exceptional written and verbal English communication skills for clear messaging and effective collaboration.
- Proven proficiency in Canva to rapidly create on-brand graphics and adapt templates efficiently.
Nice to Haves
- Basic animation skills (After Effects Blender etc).
- Experience with Descript or CapCut for efficient video editing.
- Robust administrative skills document management scheduling and meticulous attention to detail.
- Experience managing PPC and paid social campaigns or willingness to learn.
- Familiarity with modern CRM platforms (e.g. HubSpot Attio) and basic automation workflows.
- Strong AI prompt writing skills and high adaptability to emerging generative tools.
- Ability to scout and leverage viral social media trends.
- Web design CMS (WordPress) and website management experience.
- Hands on experience with Microsoft 365 (OneDrive Teams Planner).
- Proficiency with SEO research tools such as Ahrefs and Semrush.
- Demonstrated ability to grow brand awareness through integrated multi-channel campaigns and strategic storytelling.
Benefits
- Paid Leaves & Birthday Off: Take time when you need it and convert unused leave into cash! Plus enjoy an extra day off on your birthday.
- Comprehensive Health Insurance: Coverage starts from day one and extends to one dependent.
- Performance-Based Salary Increase: Enjoy a raise after regularization
- Annual Salary Adjustments: We recognize long-term commitment with yearly salary increases.
- Employee Recognition: Be rewarded for your hard work with incentives and recognition.
- Engaging Team Activities: Join in on Family Days Summer Splash and other fun events that strengthen the iReply
- Open for Full-Time and Part-Time opportunity
Nice to Haves Basic animation skills (After Effects, Blender, etc). Experience with Descript, , or CapCut for efficient video editing. Robust administrative skills document management, scheduling, and meticulous attention to detail. Experience managing PPC and paid social campaigns or willingness to learn. Familiarity with modern CRM platforms (e.g., HubSpot, Attio) and basic automation workflows. Strong AI prompt writing skills and high adaptability to emerging generative tools. Ability to scout and leverage viral social media trends. Web design, CMS (WordPress), and website management experience. Hands on experience with Microsoft 365 (OneDrive, Teams, Planner). Proficiency with SEO research tools such as Ahrefs and Semrush. Demonstrated ability to grow brand awareness through integrated, multi-channel campaigns and strategic storytelling.
Employment Type
Full Time
Company Industry
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