Demand Generation Specialist

Whois

addressesindustry challenges through vertical-focused solutions. Leveraging moderntechnologies like AI and Copilot we empower organizations to make intelligentdecisions and act faster. Our solutions and services are 100% based on Microsoftbusiness applications and the Microsoft Business cloud and benefit advertisingand marketing accounting architecture and engineering consultinghomebuilding legal and IT services companies. Through our industry-firstapproach we want to put solutions in the hands of people closest to theproblem to enable organizations to act faster and make intelligentdecisions.

Over800000 users in 80 countries around the world relyon industry-focused expertise to gain value faster adaptquickly to changes and build for the future. We have 30 years of real-worldexperience we are an 11-time winner of the Microsoft Dynamics Partner of theYear Award and weve been a part of Microsofts elite Inner Circle for11years. Our global organization has a 1000-member team across 25 countries.

For moreinformation visit .

WhyChoose

Open flexiblevibrant collaborative and diverse these are just some of the terms that ouremployees use to describe the culture at . We believe and encourageinnovative and dynamic thinking. Our culture and values give us the extra edgeto help us scale greater heights.

Led by our Core Values: Agile Capable and Committed which form an integral part of who we are weconstantly strive to provide an inclusive work environment. Our employees comefrom varied cultural and social backgrounds and we strive each day to worktowards making a great place to work.

Values of

• Contribute towards a working environment that represents one where everyone is seen as an equal and equality and diversity is championed
• Interact with a wide variety of colleagues customers and stakeholders at all levels with respect courtesy and professionalism
• Come as you are make work fun & others successful and foster an always learning mentality

About the role

This role drives end-to-end execution of integrated marketing campaigns for India collaborating across content design and operations to deliver high-impact digital event and co-marketing initiatives. It involves leveraging AI tools for optimization managing partnerships with Microsoft and ensuring accurate lead management and performance reporting to maximize pipeline contribution.

Key responsibilities:

Campaign execution

• Work cross-functionally with content design demand generation and marketing operations to execute campaigns end-to-end for India including collateral creations setting up paid media campaigns and managing workflows
• Coordinate with global marketing operations teams to ensure seamless campaign execution including tagging tactic codes UTM parameters CRM uploads and reporting setup
• Leverage AI-based tools for creative testing audience expansion and bid optimization
• Continuously monitor and optimize campaign performance by adjusting spend creatives targeting and messaging
• Execute digital tactics as part of global integrated campaigns including LinkedIn Google display content syndication and email nurture

Microsoft Co-Marketing & Partner Engagement

• Liaise with Microsoft marketing teams to plan and execute co-branded campaigns events and webinars
• Prepare and submit Microsoft MDF proposals ensuring brand compliance clear ROI tracking and timely reporting
• Maintain regular communication with Microsoft via weekly/monthly connects and newsletters to strengthen the partnership

Events & Webinars

• Plan and execute webinars roundtables and events tailored to business goals target personas and solution focus areas for India
• Drive pre-event promotions registrations and post-event lead nurture via email social and sales cadences
• Coordinate with internal teams and external agencies for logistics speaker alignment and content creation
• Execute webinars and virtual events as part of global campaigns in coordination with the global campaigns team

Lead Management

• Ensure accurate lead capture tracking and routing of India campaign leads within CRM
• Conduct weekly connects with Inside Sales and Sales to review lead quality identify gaps and improve conversion rates
• Align with Inside Sales and Sales on SLAs and lead handoff processes to ensure timely follow-up and campaign impact
• Support Sales and Inside Sales teams with relevant collaterals and campaign assets based on their ongoing needs

Performance Reporting

• Track key metrics such as CPL lead-to-opportunity conversion and campaign-influenced revenue
• Share campaign performance updates with India Sales regularly highlighting wins and areas for improvement
• Analyze campaign data to support quarterly planning and marketing resource allocation

Contact Us!

If this is a promising opportunity for you and you possess thedesired skills and experience please apply for the role. We will be in touch!If youre not looking for a job change but know someone that is please sharethe details of this open position with them.