Senior Executive : Paid Media
Senior Executive : Paid Media
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Job Description
Company Overview
Prohed is a dynamic marketing services company based in Gurugram specializing in integrating digital media and market intelligence. Our team of young expert minds provides smart solutions to enhance client visibility manage reputation and generate leads all while providing crucial market intelligence. With a focus on social media website creation and business listing management Prohed is committed to delivering innovative excellent and satisfying marketing outcomes.
Job Overview
We are seeking a Senior Executive for Paid Media at Prohed. This full-time mid-level position is based in Gurgaon. The role involves spearheading paid media strategies optimizing digital campaigns and utilizing market intelligence for decision-making. The ideal candidate will thrive in a fast-paced environment and contribute to driving measurable results across various media platforms.
Qualifications and Skills
- Proven expertise in Google Ads to manage and optimize ad campaigns for improved performance and ROI (Mandatory skill).
- Strong proficiency in Paid Social media strategies for platforms like Facebook and Instagram ensuring effective audience targeting and engagement (Mandatory skill).
- Experience in media planning to strategize the optimal use of media channels for marketing campaigns (Mandatory skill).
- Advanced skills in campaign management to plan execute and analyze marketing campaigns effectively ensuring brand alignment and KPIs achievement.
- Proficiency in conversion rate optimization with a focus on improving user experiences and increasing the percentage of users taking a desired action.
- Analytical mindset with a strong ability to interpret data insights and translate them into actionable marketing strategies.
- Excellent communication and collaboration skills to effectively work with internal teams and external stakeholders in achieving campaign objectives.
- Up-to-date knowledge of emerging trends and best practices in digital marketing to continually enhance current strategies and tactics.
Roles and Responsibilities
- Develop and execute innovative paid media strategies that align with client goals and deliver measurable results across platforms.
- Manage and optimize advertising campaigns on Google Ads and social media ensuring efficient budget use and high return on investment.
- Lead media planning efforts to determine the most effective combination of media channels for campaign success.
- Collaborate with various teams to create compelling ad content and landing pages that enhance user experience and conversion rates.
- Analyze campaign performance data to provide insights and recommendations for continuous improvement in strategy and execution.
- Maintain up-to-date knowledge of industry trends new advertising technologies and competitor activities to inform strategic planning.
- Ensure that all media activities comply with legal regulations and brand guidelines maintaining integrity and consistency in client communications.
- Conduct regular reporting and presentations to clients and senior management demonstrating campaign effectiveness and future opportunities.
Required Experience:
Manager
Employment Type
Full-Time
