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1 Vacancy
Marketing Manager - Simulation Software
$110000
Farmington Hills - Hybrid
Im partnering with a well-established global engineering technology company to find a results-driven Marketing Manager to lead the go-to-market and promotional strategy for one of their flagship products an innovative no-code engineering workflow and task automation platform.
This is a high-impact role where youll collaborate with product sales and leadership teams to drive product awareness customer engagement and market growth within the engineering and manufacturing sector worldwide.
This cloud-based secure platform automates engineering tasks and completes workflows without coding. It offers ready-to-use modules for design visualization file translation technical data packaging and real-time design review meetings. Its automation engine enables enterprises to digitize processes in a no-code environment quickly.
Develop and execute strategic marketing campaigns to generate awareness and qualified leads
Own product messaging positioning and branding across all channels
Create compelling marketing assets including brochures landing pages case studies videos and blog posts
Lead demand generation via SEO SEM email marketing webinars events and trade shows
Monitor and optimize campaign performance using marketing KPIs and analytics
Align marketing efforts with sales enablement and lead nurturing strategies
Manage the marketing budget and coordinate with external agencies or partners as needed
Bachelors degree in Marketing Communications Business or similar
5 years of B2B marketing experience (software CAD PLM or engineering technology preferred)
Proven track record in leading successful product marketing campaigns
Strong copywriting and storytelling abilities
Proficiency with digital marketing tools such as HubSpot Google Analytics LinkedIn Ads and SEO tools
Analytical highly organized and self-motivated
Excellent interpersonal and communication skills
Opportunity to work on a product reshaping engineering collaboration on a global scale
Fast-paced innovative environment where your contributions have a tangible impact
Competitive salary and benefits package
If youre an experienced B2B marketing professional who thrives on creating and executing impactful campaigns for cutting-edge products Id be happy to share more details and arrange an introduction.
Full Time