Lifecycle Marketing Specialist
Lifecycle Marketing Specialist
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Job Description
Lifecycle Marketing Specialist
Location: Latam (Remote)
About the Role
Were looking for a Lifecycle Marketing Specialist to plan build and optimize campaigns that drive user engagement monetization and retention. Youll own the execution of push notifications in-app messages and email marketing using tools like MoEngage and Purchasely while working closely with Product and Engineering to deliver highly personalized lifecycle journeys.
Success in this role over the first 3-6 months will mean:
- Launching and maintaining multiple lifecycle campaigns with accurate targeting and triggers
- Improving key engagement and retention metrics through A/B testing and segmentation
- Delivering consistent campaign performance reports with actionable insights
- Building strong cross-functional partnerships to execute promotions and paywall strategies
Key Responsibilities
- Plan and execute lifecycle marketing initiatives for user engagement and monetization
- Build test and deploy campaigns across push in-app and email channels
- Maintain MoEngage campaigns including testing deployment and tracking results
- Work with Engineering to set up attributes and triggered events for campaigns
- Support user journey mapping and personalization by profile
- Contribute to monetization strategies promotions and win-back campaigns
- Optimize performance via segmentation surveys and A/B testing
- Produce weekly and monthly performance reports with recommendations
- Coordinate campaign assets briefs copy templates and segmentation lists
- Stay current with new marketing technologies and capabilities
Requirements
- Based in Latin America with C1C2 English fluency
- Bachelors degree in Marketing Business or related field
- 1 year in Lifecycle or Growth Marketing
- Hands-on experience with mobile CRM platforms (MoEngage CleverTap or Braze)
- Strong copywriting organizational and project management skills
- Experience working closely with Product and Engineering on lifecycle triggers
- Ability to interpret customer data for targeted campaigns
- Detail-oriented adaptable and able to manage multiple priorities
Preferred Qualifications
- Experience with Purchasely or similar monetization tools
- Familiarity with paywall strategies and in-app monetization tactics
- Strong analytical skills for campaign optimization
Compensation & Logistics
- Full-time
- Aligned with U.S. Eastern Time working hours
Company Overview
Visual Blasters is a creative technology company building engaging digital experiences. We value innovation collaboration and a user-first mindset. Youll be joining a team passionate about delivering fun impactful products to millions of users worldwide.
Job description created by a nearshore staffing agency
Employment Type
Full Time
