Marketing and Communications Manager (Senior Manager)

TITLE:Marketing and Communications Manager (Senior Manager)

Pay Type: Salary

FLSA: Exempt

COMPENSATION: $73000 - $90000

REPORTS TO: Chief External Relations Officer

ORGANIZATION SUMMARY

Housing Forward formally known as Metro Dallas Homeless Alliance (MDHA) is a backbone organization that leads the development of an effective homeless rehousing partnership with the All Neighbors Coalition of 150 public private and nonprofit institutions we make the experience of homelessness in Dallas and Collin Counties rare brief and non-recurring. Housing Forwards team members uphold the Organizational values of Teamwork Equity Servant Leadership and Flexibility.

POSITION SUMMARY:

Reporting to the Chief External Relations Officer the Marketing and Communications Manager will be responsible for developing and implementing communications and marketing strategies to advance agency and communitywide goals for solving homelessness. The role will lead content and message development brand management marketing design and outreach to provide a leading voice on ending homelessness and strengthen support for the All Neighbors Coalitions mission-driven strategies.

The person in this position will work cross-functionally with the Development Programs and Leadership teams to tell the story of Housing Forward and the All Neighbors Coalition. This includes creating engaging and impactful content across platforms and building the organizations digital and social media presence.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:

Marketing and Communications

• Develop and implement targeted and transformational communication strategies to advance agency- and communitywide goals

• Drive creation and execution of written materials - email newsletters marketing materials and thought leadership content

• Develop and execute strategies to manage and strengthen Housing Forward and the All Neighbors Coalitions brand through a cohesive content strategy brand monitoring and strategic positioning across all communications channels

• Develop strategic communications including targeted key messaging media pitches and press releases

• Manage Housing Forwards website to ensure content is accurate accessible and compelling

• Lead campaigns that grow digital engagement expand mailing lists and increase media coverage

• Drive participation in networking opportunities to increase the profile of Housing Forward

• Curate maintain and activate a historical archive of Housing Forward press appearances and milestones

Social Media

• Develop and maintain a content calendar for all social platforms.

• Create compelling and mission-aligned social content that builds engagement and increases reach.

• Monitor analytics to refine strategies and report outcomes.

• Expand Housing Forwards media reach through partnerships with multilingual and or non-traditional outlets (e.g. Spanish podcasts social media-based news).

• Serve as an initial creator and collaborative partner on messaging that supports comprehensive storytelling across the organization.

Project Management

• Manage timelines deliverables and vendor relationships for communication projects and campaigns.

• Produce monthly media performance reports with actionable insights for internal stakeholders.

• Partner with the Chief External Relations Officer and others to plan and execute key organizational initiatives and events.

• Lead compelling and influential content strategies that grow advance the brand and mission of the All Neighbors Coalition and Housing Forward. This includes telling stories of neighbors who have transitioned from homelessness and the ecosystem serving them.

KNOWLEDGE AND SKILLS:

The successful candidate will bring:

• WRITING: Strong writing editing and attention to detail

• STORYTELLING: Ability to create captivating and influential content/messaging through storytelling

• STRATEGIC COMMUNICATIONS: Ability to advance communications objectives by defining target audiences crafting and tailoring key messaging for each audience and identifying appropriate channels of communication to reach those audiences

• MARKETING AND DESIGN: Proficiency with marketing and brand management; experience with marketing and design tools (e.g. Canva Photoshop WordPress Hootsuite)

• DIGITAL MEDIA: Experience developing and implementing digital media campaigns; expertise in email marketing and social media analytics

• PROJECT MANAGEMENT: Ability to initiate plan execute monitor and evaluate projects to achieve specific goals within defined timelines. Content calendar planning skills

• Experience with short-form video production and podcast development preferred

• A collaborative proactive and adaptable mindset

Bilingual or multilingual ability is a plus

REQUIREMENTS

• Bachelors degree in Marketing Communications or related field OR a minimum of 5 years of relevant work experience

• Demonstrated experience managing multi-channel communications strategies and projects

• Reliable transportation valid drivers license and car insurance (minimal travel required)

• Must be able to lift objects up to 25 lbs.

WORK SCHEDULE:

Housing Forwards standard business hours are MondayFriday 8:00 AM to 5:00 PM. Occasional evenings or weekends may be required to attend community events or partner meetings. Employees are currently expected to work in the office at least 3 days per week.

COMPENSATION AND BENEFITS

• Salary range: $73000 to $90000 (depending on title and experience)

• Flexible PTO policy for full-time employees

• Paid holidays: New Years Day Memorial Day Independence Day Labor Day Thanksgiving and the day after Christmas Eve Christmas Day

• Days of Service: MLK Jr. Day Juneteenth Election Day

• Benefits include:

• Employer-matched 401(k)

• Medical dental and vision insurance with employer contribution

• Employee Assistance Program

• Employer-paid short- and long-term disability insurance

• Basic life insurance

• Organization-provided laptop; phone/hotspot as needed

STATEMENT ON DIVERSITY
Employees of Housing Forward are expected to treat all persons with dignity and respect without regard to race creed color sex religion disability mental illness and/ or addictions (diagnosed or not) age national origin familial status source of income criminal background sexual orientation transgender gender identity or gender expression.

Questions about this position
Please contact John Hill Chief External Relations Officer: