Deputy Athletic Director, Strategic Engagement & Brand Advancement
Deputy Athletic Director, Strategic Engagement & Brand Advancement
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1 Vacancy
Job Description
APPLICATION INSTRUCTIONS:
CURRENT PENN STATE EMPLOYEE (faculty staff technical service or student) please login to Workday to complete the internal application process. Please do not apply here apply internally through Workday.
CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State please login to Workday to complete the student application process. Please do not apply here apply internally through Workday.
If you are NOT a current employee or student please click Apply and complete the application process for external applicants.
Approval of remote and hybrid work is not guaranteed regardless of work additional information on remote work at Penn State seeNotice to Out of State Applicants.
POSITION SPECIFICS
Penn State Intercollegiate Athletics is hiring aDeputy Athletic Director for Strategic Engagement & Brand Advancement to lead branding marketing and athlete-focused initiatives for one of the most visible brands in college sports. This executive leader will oversee creative strategy social media and Penn States content platforms while driving storytelling around the expandingROARmembership and building out thePenn State Brand Academyto empower student-athletes in the NIL era. The role will also provide sport administration leadership and play a key role on the departments executive team.
Key Responsibilities
- Leadstrategic storytelling branding and fan engagement campaignsfor department-wide initiatives highlighting significance for fans athletes and the broader community.
- Oversee theMarketing Social Media Creative Services and Brandingteams ensuring consistency creativity and alignment with institutional values across all platforms.
- Serve as the primary architect ofROARand thePenn State Brand Academy developing innovative athlete branding content NIL education resources and platforms to enhance student-athlete visibility and value.
- Develop and implement strategies to increaseROAR memberships content engagement and the overall digital brand footprint of Penn State Athletics.
- Partner with internal stakeholders to execute cross-functional campaigns that elevate thePenn State Athletics brand support capital initiatives and amplify award and recognition efforts.
- Providesport administrationfor assigned programs ensuring holistic support for coaching staffs student-athletes and competitive success.
- Contribute to the departments approach to national issues in collegiate athletics includingNIL evolution athlete branding opportunities and collaborating to support revenue generation.
Qualifications
- Bachelors degree required Masters preferred.
- At least 10 years of senior leadership experience in intercollegiate athletics branding marketing digital engagement or external relations.
- Demonstrated success in leading high-performing teams and executing brand content and digital strategies at the Power Five level.
- Proven ability to develop and implement innovative athlete branding and NIL education programs.
- Excellent communication creative vision and collaborative leadership skills.
Preferred Attributes
- Experience building athlete-first content strategies NIL platforms and branding toolkits.
- Strategic and creative thinker with the ability to lead across multiple platforms and audiences.
- Deep understanding of social media trends fan behavior and digital storytelling.
- Passion for college athletics and a strong commitment to supporting the student-athlete experience.
BACKGROUND CHECKS/CLEARANCES
This position requires the following clearances in addition to applicable background checks: PA State Police Criminal Background Check PA Child Abuse History Clearance Form and Federal (FBI) Fingerprint Criminal Background Check. Due to the financial and fiduciary responsibilities of this position successful completion of a credit history check will be required in addition to standard background checks. This position requires that you operate a motor vehicle as a part of your job duties. A valid drivers license and successful completion of a motor vehicle records check will be required in addition to standard background checks.CAMPUS SECURITY CRIME STATISTICS
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988 Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security such as those concerning alcohol and drug use crime prevention the reporting of crimes sexual assault and other matters. The ASR is available for review here.
EEO IS THE LAW
Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race color religion age sex sexual orientation gender identity national origin disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability please contact .
Required Experience:
Director
Employment Type
Full-Time
