MarTech Solutions Lead
MarTech Solutions Lead
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Salary Not Disclosed
1 Vacancy
Job Description
Purpose of the Position
- To provide technical leadership in the design development and implementation of MarTech and AdTech solutions that meet business needs.
- Define implement and own the Martech strategy roadmap and integrations (leveraging best practices).
- Improve ROI/KPI performance by leveraging marketing automation and personalization technology solutions.
- Drive crossfunctional collaboration between product engineering analytics and content discovery teams aiming to deliver cohesive and personalised communications and customer journeys against business objectives.
Key Performance Objectives
- Provide technical leadership and drive innovation in the development and implementation of MarTech and AdTech solutions.
- Design and implement MarTech and AdTech roadmap aligning with business requirements industry standards and best practices.
- Maintain and improve existing Martech and Adtech platforms and solutions; Drive efficiencies by optimizing and streamlining MarTech and AdTech processes integrations and tooling.
- Drive the communication channel strategy implementing new communication channels to improve reach and conversion of campaigns (linked to localized experiences across African markets).
- Leverage MarTech and business processes to improve and expand automated lifecycle communications for customers across acquisition and retention.
- Collaborate with various internal stakeholders to ensure effective communication and timely delivery of MarTech solutions (considering multichannel targeted and personalized communications).
- Map craft and optimise behaviordriven crosschannel campaigns (i.e. push notifications email inapp SMS) to drive acquisition engagement retention/mitigate churn.
Qualifications
- Bachelors degree in Computer Science Information Technology Business Management or a related field.
Other advantageous qualifications:
- Training in Customer Relationship Management (CRM) and Marketing tools (Braze Salesforce Mparticle Kochava).
- Data Science and/or Analytics qualifications.
- Digital Marketing and Marketing automation qualification.
Experience
- 5 years of experience in MarTech and AdTech solution design and implementation.
- 810 years working experience preferrable.
- Experience in implementing CDP MMP CEP and other MarTech and AdTech platforms.
- Business and tech strategy experience highly advantageous.
- Strong growth marketing and technology background and industry knowledge.
- Experience analyzing marketing campaigns running A/B tests and providing actionable recommendations.
- A strong technical understanding of automated life cycle marketing.
- Experience in digital native brands.
- Good understanding/experience in the OTT SVOD industry.
Employment Type
Full Time
