Marketing Manager
Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Marketing Strategy & Planning
- Develop and implement marketing strategies that align with overall business objectives.
- Define target audiences key messaging and channels for effective campaign delivery.
- Create and manage the annual marketing calendar campaign schedules and budgets.
Digital & Performance Marketing
- Oversee digital marketing efforts including paid media SEO and social media.
- Collaborate with internal teams and external agencies to optimise performance.
- Monitor key performance indicators (KPIs) report on ROI and recommend improvements.
Brand Management
- Maintain brand consistency across all platforms and communications.
- Support brand development initiatives including positioning tone of voice and visual identity.
- Manage content creation creative development and brand storytelling.
Customer Acquisition & Retention
- Develop campaigns that attract convert and retain customers.
- Support CRM and loyalty strategies to increase customer lifetime value.
- Conduct market research and competitor analysis to inform marketing direction.
Cross-functional Collaboration
- Liaise with Product Sales Tech Support and Customer Support teams to align marketing efforts.
- Work with HR on internal communications and employer branding when needed.
- Manage relationships with vendors creative agencies and media partners.
- Relevant tertiary qualification.
- Experience managing digital marketing campaigns and working with creative teams.
- 4-6 years of marketing experience with a proven track record of success.
Skills and Competencies
- Strong understanding of both traditional and digital marketing channels.
- Excellent written and verbal communication skills.
- Proficient in marketing tools and platforms (e.g. Google Analytics Mailchimp MarketIQ etc).
- Strong project management and organisational skills.
- Creative thinker
- Proficient in using data to drive insights (e.g. Google Analytics CRM dashboards social analytics).
- Able to interpret campaign metrics and optimise for conversion CAC (Customer Acquisition Cost) and ROI.
- Strong grasp of Meta Ads Google Ads LinkedIn Ads or programmatic platforms.
- Experience in planning and executing live events or branded activations that engage communities or customers.
- Experience running integrated campaigns across multiple touchpoints: digital ATL (above-the-line) BTL (below-the-line) and experiential/events.
Required Experience:
Manager
Employment Type
Full-Time
