HEAD OF RETENTION MARKETING (IGAMING)
HEAD OF RETENTION MARKETING (IGAMING)
Posted on :
31-05-2025
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1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
31-05-2025
Job Description
SUMMARY:
My Client is in search of a suitably qualified and experienced individual (dynamic and data-driven) to assume the above-mentioned role within their organisation. The successful incumbent will take full ownership of customer retention strategies across multiple African markets. This high-impact leadership role blends strategy creativity analytics and team leadership to drive player loyalty lifetime value and long-term business success.
They will lead a talented team of Retention and CRM specialists and collaborate across departments including Product Creative Data and Customer Service ensuring an exceptional personalised customer journey that keeps players engaged and excited.
Specific duties will include but are not limited to the following:
- Own the full customer life cycle retention strategy across both casino and sports verticals
- Design and execute multi-channel campaigns(email SMS push in-app) that drive loyalty engagement and reactivation
- Segment users by behaviour preferences and lifecycle stage to deliver hyper-personalised messaging
- Manage and optimise the customer life cycle calendar ensuring localization and relevance across all campaigns
- Oversee customer journey mapping promotional strategy player segmentation and performance reporting
- Monitor analyse and report on campaign results; identify actionable insights to continuously improve performance
- Lead coach and grow a high-performing retention marketing team
- Collaborate with cross-functional teams including CRM Product CreativeDataand Customer Service
- Ensure alignment with regulatory standards and maintain the integrity of the player experience
- Keep up-to-date with market trends competitor strategies and evolving customer behaviours
Requirements
- Minimum 5years experience in a senior CRM or Retention Marketing role
- Prior experience in Sports Betting iGaming or high-volume digital B2C environments preferred
- Proven success in building and scaling data-led retention strategies
- Strong understanding of CRM platforms automation tools customer lifecycle management and segmentation
- Analytical mindset with the ability to convert complex data into actionable insights
- Exceptional leadership and team management skills
- Commercially savvy with excellent time management and multi-taskingability
- Creative energetic and passionate about delivering world-class customer experiences
- Comfortable operating in a high-growth fast-paced and constantly evolving environment
DESIRABLE SKILLS
- In-depth knowledge of sports betting markets including odds calculation betting types and market trends
- Previous experience in the online gaming or casino industry with a strong understanding of player behaviour and industry regulations
- Familiarity with gambling regulations and compliance requirements in various jurisdictions ensuring adherence to legal standards
- Experience in developing and executing customer retention strategies
Minimum 5years' experience in a senior CRM or Retention Marketing role Prior experience in Sports Betting, iGaming, or high-volume digital B2C environments preferred Proven success in building and scaling data-led retention strategies Strong understanding of CRM platforms, automation tools, customer lifecycle management and segmentation Analytical mindset with the ability to convert complex data into actionable insights Exceptional leadership and team management skills Commercially savvy with excellent time management and multi-taskingability Creative, energetic and passionate about delivering world-class customer experiences Comfortable operating in a high-growth, fast-paced and constantly evolving environment DESIRABLE SKILLS In-depth knowledge of sports betting markets including odds calculation, betting types and market trends Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations Familiarity with gambling regulations and compliance requirements in various jurisdictions ensuring adherence to legal standards Experience in developing and executing customer retention strategies
Employment Type
Full Time
Key Skills
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