Senior Strategic Brand Manager - Luxury Retailer
Senior Strategic Brand Manager - Luxury Retailer
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Salary Not Disclosed
1 Vacancy
Job Description
Introduction
Sandton area
Our client a Proudly South African Luxury retailer is seeking to employ a suitably experienced and qualified Brand Manager to join their creative and driven team
1 Define evolved Brand Identity across Client Portfolio to Drive the Consumer to Brand Relationship
- Develop and lead brand initiatives encompassing three elements of the brand (Brand Fashion shows and
- E-commerce)
- Define the next stage of brand identity with a direct focus on creating legacy brands.
- Self-Expressive Emotional Identity
- Value Proposition Benefits & Personality cues
- Consumer Psychographics & Segmentations
- Fashion Branding Context and Cues
- Create clarity and alignment of brand identity across multiple facets.
- Immediate goal: Establish clarity and alignment of brand identity across all facets.
- Medium-term goal: Enhance customer interaction and engagement on social media and digital.
- platforms develop the model for the next evolution define the next stage of the brand
- particularly focusing on legacy brands
- Long-term goal: Evolve the brand on the global stage.
.2 Consumer Implementation Framework for Driving Brand Awareness
- Identify value proposition benefits and personality cues
- Understand consumer psychographics and segmentations
- Define brand positions framing and touch points
- Establish metrics for brand management
- Defining the Brand Positions and Framing
- Defining the Brand Touch points and aesthetics
- Brand Management Metrics.
Qualification
- Proven substantial experience in the luxury brand sector.
- Proven track record of managing multiple brands under one umbrella.
- Strategic Brand and Marketing (Highly preferred) or any related qualification
- Minimum of 10 years of experience in a similar role with at least 5 years in a leadership capacity
- Strong focus on customer experience.
Requirements
- Luxury Experience: want to make sure they have luxury branding experience-- luxury fashion is the best but any type of luxury experience is good
- Multi-Brand Experience: they have experience in managing multiple brands under one brand umbrella (preferable Luxury clothing brands)
- Understanding marketing and branding discipline is very different from marketing.
Desirables:
- Entrepreneurial mindset
- Legacy-focused approach
- Curiosity and adaptability
- Global perspective and understanding of consumer behaviors.
Required Demeanor:
- Oriented towards loyalty and excellence.
- Cultivation of intellectual curiosity
- Commitment to a culture of excellence
- Passionate about the fashion industry
Required Experience:
Manager
Employment Type
Full-Time
