Account Manager

Sell radio airtime on behalf of Jacaranda FM under the Mediamark portfolio andmanage the designated portfolio of advertising clients according to the Mediamark philosophy
Carry out any reasonable request by the Business Unit Director

Duties & Responsibilities

FUNCTION A:TO SELL RADIO AIRTIME ON BEHALF OF JACARANDA FM UNDER THE MEDIAMARK PORTFOLIO:

• To sell radio airtime to meet and exceed monthly targets
• To sell digital and meet Digital Target
• To sell longterm seminar packages or programmes
• Prospect/cold canvas potential radio advertisers and build a personal portfolio of clients and secure new business
• Follow up leads that are distributed by the company and record these on the CRM system and obtain appointments
• Set up appointments with new and existing clients which includes 30 engagements per month
• Develop and deliver proposals and presentations to the advertiser and secure business commitment
• Recommend ongoing advertising opportunities to clients and secure ongoing business
• Have adequate visibility amongst client portfolio to ensure top of mind awareness addressing client needs Upselling & Client service
• Identify client challenges through consultation and provide creative solutions
• Engage with Mediamark internal support services and departments with due care and collaboration
• Understand Mediamark and Brand product offerings and adapt these to solve business challenges for clients

FUNCTION B: TO BUILD AND MANAGE A PORTFOLIO OF DIRECT ADVERTISERS ACCORDING TO THE MEDIAMARK PHILOSOPHY:

• Build strong relationships with existing clients secure ongoing business
• Develop new business and maintain existing business trusted client service consultant
• Practice superior client service and ensure brand offerings maintain topofmind awareness
• Resolve clientrelated queries with efficiency and superior client service
• Participate in entertainment functions aimed at developing relationships
• Provide a full sales support function to the advertiser through a trusted relationship
• Be a Media Consultant to the client by understanding their business and challenges
• Be accountable to advertisers and internal support departments with timely feedback and followups client service and relationship trust
• Keep the client updated with information supplied by Mediamark and stations
• Deliver information where necessary (including rate cards gifts and invitations)
• Analyse sales information for forward planning
• Keep abreast of the latest research information with sound product knowledge
• Engage in factfinding activities to keep informed of industry information sound industry knowledge
• Be accountable for updating the CRM system scorecards appraisals and any sales tracking documentation
• Attention to detail and continuous reporting of sales activities and pipelines

FUNCTION C: TO CARRY OUT ANY REASONABLE REQUEST BY THE BUSINESS UNIT DIRECTOR:
Ad hoc duties

Qualifications

• Matric
• Degree or equivalent from college in sales/marketing preferred
• Valid drivers license and motor vehicle

Knowledge & Skills

• Excellent communication skills written verbal and telephonic
• Excellent presentation skills
• Basic understanding of marketing tools: BRC RAMS Telmar BrandMapp and interpreting research
• Attention to detail and reporting proficiency
• Sound understanding of business models and solutionsdriven consulting
• Media planning strategy and marketing
• Planning and Project Management

Experience

• At least 3 4 years sales experience
• Basic understanding of marketing tools: BRC RAMS Telmar BrandMapp and interpreting research

CLOSING DATE:23/05/2025