Track record of executing on campaigns and excellent project management
1 years experience in a Financial Services (or similar) environment
3 years in a Marketing / Campaign Management role
Min 2 years of experience in developing and implementing digital marketing strategies via Hubspot CRM (setting up and running campaigns landing pages workflows reporting etc)
Min 1 years of handson experience with SEO Google Analytics Digital Marketing Social Media Marketing
Responsibilities:
Develop and execute the Inbound Digital marketing plans with the support of the Head of Marketing
Manage and oversee various digital marketing channels.
Manage campaigns and inbound marketing initiatives via Hubspot
Oversee the companys website.
Work with Content coordinator to suggest activities for improving the quality of online content.
Track and measure SEO and Google Analytics metrics and provide reports.
Campaign and initiative reporting
Understanding the customer journey across all touch points to develop plan and execute campaigns to improve brand awareness and lead generation.
Work with suppliers and specialists to execute on campaigns and activities.
Analyse marketing campaign performance including metrics conversion and retention to understand effectively.
Review the activities to ensure lessons are learnt and successes can be easily repeated.
Work with Head of Product to manage and launch new product features ensuring successful implementation internally and externally including enablement tools.
Analyse market trends consumer behaviour and competitor activities to inform business decisions.
Collaborate with crossfunctional teams including Acquisitions and Sales
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